MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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. PRODUCTIVITY IN PUBLIC ADMINISTRATION The issue of productivity management sometimes referred to as performance management is an area of great concern to public mangers. There are several strategies that can be used in public management but the selection and use of the most suitable one depends on the situation and the manager involved. Managers in the public sector are usually confronted with complex problems that require strategy thinking in order to find the most suitable way forward
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THE DECLINE IN THE PUBLIC REALM “We have reached a stage in the development of our technology where we have the power to create the environment that we need or to destroy it beyond repair‚ according to the use we make of this power. This forces us to control this power. To do this we must first of all decide what we want to achieve. And this is far from easy…..” * Sir Ove Arup (How do you want to live?) The need to care about the urban environment has never been greater. Towns and cities
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Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy Nancy Fraser Social Text‚ No. 25/26. (1990)‚ pp. 56-80. Stable URL: http://links.jstor.org/sici?sici=0164-2472%281990%290%3A25%2F26%3C56%3ARTPSAC%3E2.0.CO%3B2-N Social Text is currently published by Duke University Press. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/about/terms.html. JSTOR ’s Terms and Conditions of Use
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ECOLOGY OF PUBLIC ADMINISTRATION DUE DATE: 21/12/2012 “Public administration is the machinery as well as the integral processes‚ through which the goverment performs its functions” nnoli(1986;165).The term public administration which is composed of two words namely: public and administration.Where the word public refers to all the issues to with the nation and its citizens of that
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Introduction Public Administration has come to occupy a central place in the complex and fast changing modern society. Its scientific study is concerned with the role of administration in such a society. Its actual role consists in the provision of services and regulation of inter-group relations in society. Maintenance of law and order‚ defence‚ welfare of society‚ application of science and technology‚ and eradication of poverty in the developing countries engage the attention of Public Administration
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations‚ or as it is commonly known‚ PR‚ are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics
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Public Service Broadcasting is a major tool in initiating informed social change in people and nations through mass media. It is intended to meet community needs which exist beyond traditional‚ geographical‚ and institutional boundaries. It has traditionally been the dominant form of broadcasting in much of the world and even though with commercial broadcasting taking over much of public service broadcasting due to high viewership and resulting revenues‚ its importance cannot be undermined in India
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1.0 Definition of Public Relations The concept or idea of specifically defining the term public relations (PR) can be a seemingly impossible task that is by no mean concise. Public Relations mean many different things to different people. Public Relations or PR‚ in short‚ is quite subjective depending on what your intent or overall goal is for communicating or promoting certain information to groups of people. Viewed as a professional endeavor‚ public relations are most often defined as the management
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