1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari‚ MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How to
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Competitiveness Index GDP Gross Domestic Product GDR Global Depository Receipt GoP Government of Pakistan HBL Habib Bank Limited IFI International Finance Institution IMF International Monetary Fund IPO Initial Public Offering IPP Independent Power Producers MCA Monopoly Control Authority MTDF Medium Term Development Framework KESC Karachi Electric Supply Corporation KPT Karachi Port Trust KSE Karachi Stock Exchange NCBs
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There is a plethora of definitions when it comes to describing public relations. According to www.prsa.org‚ “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations deals with planning. Planning for the promotion of goods‚ services and the images of organizations in the eyes of the public. Public relations professionals work to build long-term relationships among individuals and institutions.
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icDefinitions of Public Relations 1. MEXICO STATEMENT Public relations is the Art and Social Science of analyzing trends‚ predicting their consequences‚ counseling organizational leaders‚ and implementing planned programs of action which serve both the organizations and the public interest. 2. PUBLIC RELATIONS NEWS Public relations is the Management Function which evaluates public attitudes‚ identifies the policies and procedures of an individual or organization with the Public Interest‚ and
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courses of actions used to solve these problems are known as public policy. Public Policy can be described as a process that includes seven different steps. These seven steps are used to then tackle domestic problems in our country such as health care‚ education‚ and the environment. The first step in the policy-making process is problem recognition. For there to be a policy‚ there must first be a problem or issue troubling the public that causes them to seek the help of government officials. The
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Accounting for public heritage facilities – assets or liabilities of the government? The Authors Allan D. Barton‚ Department of Commerce‚ Faculty of Economics and Commerce‚ Australian National University‚ Canberra‚ Australia Acknowledgements The author wishes to thank three anonymous referees for their constructive comments on earlier drafts of the paper. Abstract Public heritage facilities – national parks‚ art galleries‚ museums and so on – are now required by professional accounting
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Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a‚ “planned process to influence public opinion‚ through sound character and proper performance‚ bases on mutually satisfactory two way communication” (Seitel‚ p. 4). The role of public relations serves as a communicator
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Public Relations Specialist Patricia Butherus 1st Period A public relations specialist’s job is to maintain a person’s or organization’s positive relationship with their customers‚ the public‚ the media‚ and any future customers. Also‚ public relations specialists get the word out to customers and the media. They invite reporters to and plan press conferences‚ plan promotional events‚ and set up factory tours. For grand opening events‚ they coordinate with marketing and advertising personnel
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the Australian Government towards the funding of the public schools is unfair and unrealistic. The public schools are often known for catering the students from low socio-economic families. There are huge differences in learning outcomes across social groups challenging Australia’s claim of the fair education system (Lamb‚ 2015). The commonwealth and state government have increased the funding to private schools while cutting the funding to public schools (Save Our Schools (c)‚ 2016). If the federal
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Transparency in Public Administration in India Siddharth Singh The demand for transparency in the functioning of government agencies is a popular and democratic reaction to the arbitrariness and secrecy that surround the working of most government offices. Traditionally‚ a citizen aggrieved by the decision of a government servant either approaches a senior controlling officer of the civil servant or a public representative to get a redress of his grievance. If the latter shows indifference or fails
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