Week 1: Chapter 3- Role of the public relations practitioner Key roles for PR: Managerial Operational Reflective (role of analysing changing social values to adjust to organisations‚ standards and values of social responsibility and is aimed at influencing the dominant coalition). Educational (aims to increase communication competence of employees). • Systems theory works on a basis that everything in the social world is part of a system that interacts with other systems on that
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Promotion Promotion is all about offer free coupon‚ discount‚ voucher‚ and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product‚ usually in the short term (Smashiq‚ 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable
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While using public transportation can be a great way to curb traveling expenses‚ it also has several disadvantages that one must remain aware of. These include possible threats to personal safety‚ irregularities in scheduling‚ and the fact that‚ in some communities‚ mass transit has limited coverage and is available for limited hours. Travelers who rely on public transportation should take time to familiarize themselves with the systems available in the various places they visit‚ in order to avoid
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Is the idea of Public Service Broadcasting still relevant? The broadcasting has undergone dramatic change in the past two decades. Facing new technologies (multi-channel‚ broadband and digital convergence)‚ the future of public service broadcasting is now a crucial global concern. Innovative ways to access audiovisual content over the internet‚ mobile phone networks or other new media becomes ever more common. Television has moved rapidly from four main stations to hundreds‚ and it is likely to
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A.J. Claudio V. Devincenzi English 10 May 6‚ 2010 Public Speaking Statement: Public speaking can be challenging when people are struggling to get their speech together. When on-stage speaking in front of a group of people may not seem so bad‚ unless you are unprepared to speak then it may become extremely nerve racking. Delivering a speech is easier for some than for others; however‚ it may be difficult for anyone who is ill prepared. Some ways you can be unprepared is by not spending
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There’s a Test in the Testing Center? Test One 2011 Week One What is Public Administration and Why Should I Care? -- What’s the big deal about working for the government? Lecture: Defining PA – What it IS‚ What it Isn’t Lecture: Woodrow Wilson‚ the Father of American Public Administration Readings Definitions lists on pages 2-3 Three Orthogonal Lists by Graham Allison (handout) Reading on Public Administration by Woodrow Wilson in Stillman Working for the Government
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The pursuit of a satisfying and meaningful career is my ultimate goal and a master of public health degree is a stepping stone along the path to a future career. For me‚ it is also a responsibility I owe to myself. My university education exposed me to a number of public health issues. While at university‚ I was affiliated to an anti AIDS club whose increased emphasis was placed on behavioural change to prevent the risk of STDs‚ HIV/AIDS and unplanned pregnancies. I particularly joined this club
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Infrastructure Road/Highways Sector Public Private Partnership (PPP) A public private partnership is defined as “a cooperative venture between the public and private sectors‚ built on the expertise of each partner that best meets clearly defined public needs through the appropriate allocation of resources‚ risk and rewards. PPP is a way out to solve public deficit financing. It is done to give rise to speedy infrastructure growth. The Public Private Partnership has emerged as one of the
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certain number of audience. Meanwhile it is a norm that everyone can talk with ease‚ a public speaker may feel all jittery before or/and during a speech delivery or pass out in a middle of the function. Some speakers tend to look down the aisle rather than looking straight into the audiences’ eyes and some might dress to kill. Despite thinking that one is not eligible to speak publicly‚ one should acknowledge that public speaking involves communicative skills‚ where one is empowered as it boosts one’s
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Financial Public Relations What is Financial PR? Simply put‚ communicating with the financial public is known as financial public relations. But‚ then‚ if all publics are equal in the eyes of PR‚ how do some publics come to gain special importance with the same PR? In fact‚ these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations. They matter more to the organization although no PR and management can ignore any public‚ and effective
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