A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
Premium Tata Motors Automotive industry Automobile
misconceptions about reality and perception. It will try to explain that perception and reality are interconnected‚ and that our five human senses are not the sole basis of reality‚ they are just instrumental to am additional process of perception that will bring the truth in our lives. This paper will briefly discuss the historical progression of human apprehension of the world he exists in. From Plato to Quantum Physics‚ the paper will clearly show how our perception can change the way we view the
Premium Perception Reality Sense
CHAPTER 4 – SOCIAL PERCEPTION How do we come to understand other people? Our words tell only one part of the story. For this reason‚ most of the time we don’t satisfy with verbal communication and we try to facilitate our communication by non-verbal things. Nonverbal communication is important part of social perception. The way in which people communicate intentionally or unintentionally without words‚ nonverbal cues‚ signs include Facial expressions‚ tone of voice‚ gestures‚ body
Premium Nonverbal communication Psychology Attribution theory
Limitations and Perception Perception may be defined as the process by which an individual selects‚ organizes and interpret stimuli into a meaningful and coherent picture of the environment in which he/she lives. There are five senses that help us to understand and evaluate the stimuli of the environment. These senses are sight‚ hearing‚ taste‚ smell and touch. By these senses we percieve what is going on around us. All perception involves signals in the nervous system‚ which in turn result from
Free Sense Perception Sensory system
logic is that branch of knowledge which reflects upon the nature of thinking itself. The key to thinking critically is applying logic in the process. This can often become hard to do as we find it difficult to separate out perception from reality. Perception Perception is "the
Free Critical thinking Logic Reasoning
Journal of Consumer Research‚ Vol. 20‚ No. 3‚ pp. 418-30. Oliver‚ R.L. and DeSarbo‚ W.S. (1988)‚ "Response determinants in satisfaction judgements"‚ Journal of Consumer Research‚ Vol. 14‚ No. 4‚ 495-507. Oliver‚ R.L. and Swan‚ J.E (1989)‚ "Consumer perceptions of interpersonal equity and satisfaction in transactions: a field survey approach‚" Journal of Marketing‚ Vol. 53‚ No. 2‚ pp. 21-35. Ostrom‚ A. and Iacobucci‚ D. (1995)‚ "Consumer trade-offs and the evaluation of services"‚ The Journal of Marketing
Premium Insurance
previous study analyzed the effects of verbal communication on witness testimony‚ other studies have been conducted analyzing the effects of nonverbal communication. Notably‚ one study analyzed the effects of judge’s nonverbal communication on juror’s perceptions (Badzinski & Pettus‚ 1994). The researchers asked three questions. The first question was‚ “Does judges’ nonverbal involvement influence individual and/or group verdicts” (p. 311). The next two questions regarded the effects of sex on trial outcomes;
Premium Jury Nonverbal communication Communication
cultures disagree on what is considered beautiful and what is not. So the question remains; why do physical attributes play such a vital role for success in people’s lives today? Some of the reasons will be discussed in this paper outlining the perception of beauty and the implications it has on people’s health‚ careers‚ and social development. “The standards of beauty are universal both across individuals in a single culture and across all cultures” (Cunningham‚ Druen‚ and Barbee 1997: 112). If
Premium Physical attractiveness Blond Body shape
The paper will discuss sensory perception that asks the question can you really trust your senses and the interpretation of sensory data to give you an accurate view of the world. What are the accuracy and the weaknesses of the human senses as they pertain to thinking in general and to your own thinking in particular? First what is the definition of sensory perception? It is the state of perceiving one’s surroundings based on data collected from one’s senses‚ which includes physical‚ emotional
Free Sense Perception Sensory system
PERSON PERCEPTION * Refers to the different mental processes that we use to form judgments and draw conclusions about the characteristics and motives of other people. Variables that give impact to person perception: 1. Characteristics of the person you are observing. 2. Context of the situation. 3. Own personal characteristics. Based of our impressions are: 1. Roles and social norms 2. Physical cues 3. Salience of the information Primary Effect * The
Premium Personality psychology Psychology Stereotype