History of the Radio in the 1930’s In the 1930’s the United States endured one of the most difficult economic times in the history of our country. This horrible crisis was called The Great Depression. The Great Depression‚ which began in 1929‚ was an era never to be forgotten. The Great Depression‚ though challenging with many hardships‚ in a way brought America closer together. It caused people to show what they really were made of and highlighted their true character. Americans worked
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In 2001‚ Satellite Radio was new technology that many felt would revolutionize the way we listen to radio. It was the first major advancement in radio since FM emerged in the 1960’s. Satellite radio is a radio service broadcast digitally-encoded audio to Earth-based receivers‚ either directly from an orbiting satellite‚ or from the satellite to the receiver via terrestrial repeater station. Receiver radios were primarily in cars but could be in households‚ offices or carried as portable devices
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primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers‚ commercial free. Furthermore‚ as an added bonus subscribers will have the opportunity
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TV and Radio There are many mediums for information‚ entertainment and communication purposes. Such as internet‚ TV‚ radio‚ newspapers‚ magazines and others. In this individual talk I’m going to discuss two of them. That is- TV and Radio. First I’m going to start with TV. The TV is one invention‚ like the car‚ computer and wheel which has changed mankind and the way that we do virtually everything. The TV was invented in the early part of the twentieth century and was only available
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The radio has become one of our most simple forms of broadcasting and communication. From helping connect soldiers on the front line of battle to entertaining the commuter on their ride to work‚ the radio is a part of everyday life. With it’s low cost and simplicity of technology it is very easy to tune in to your favorite station however‚ it was not always this way. It began in 1887 when a man named Heinrich Hertz discovered radio waves and their ability to transmit code wirelessly. Hertz’s research
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revolutionized the way humans communicate was the radio. David Sarnoff is the best candidate for the man who put radio on the map. Although it may have not been his choosing‚ the sinking of the Titanic in 1916 put his name in the record books. For three days straight‚ the young Sarnoff decoded messages from the sinking ship from his office in New York (Wells 36). The Titanic broadcast was groundbreaking‚ because it showed and economically profitable way by which radio could be used as a medium of mass communication
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Case: ADVERTISING RADIO FM BRAND 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non – verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? A form of message/communication in which language is not used is called non – verbal communication. Anthropologists point out that man used non – verbal means very long back before existence of linguistic symbols for communication
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Part 1: In 2000‚ Radio One‚ Inc. sees strategic opportunity in the opportunity to grow through acquisition‚ following a Clear Channel divestiture mandated by the FCC. The divestiture poses the opportunity to Radio One to acquire twelve (12) urban stations that are in the top 50 African American markets in the U.S. Even though the company saw tremendous growth through acquisition over the prior decade‚ this unique situation has the potential to generate significant shareholder value and further
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Chapter11 Evaluation of Media: Television and Radio 11.1 Television 1. It has often been said that television is the ideal advertising medium. Its ability to combine visual images‚ sound‚ motion‚ and color presents the advertiser with the opportunity to develop the most creative and imaginative appeals of any medium. 2. Advantages of Television a) Creativity and Impact i. TV provides for presenting the advertising message. ii. Television is also an excellent medium for demonstrating a product or
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Advertising killed the radio star summary page 1 Advertising Killed the Radio Star Summary Page 2 In this article Josh Sanburn is exploring the evolution and merging of commercials and popular music. Commercial music made $2.5 billion last year and aired during the most popular shows on television. This is much different than when commercials started as short‚ informative jingles. There was no way to mistake a commercial jingle for any song on the radio. In the 50’s and 60’s jingles morphed
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