Table of contents Sr no | Topic | Page No. | 1 | Executive summary | 2 | 2 | Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch
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Ancient Origins of Public Relations Ancient civilizations and medieval society offer glimpses at public relations-like activities. Ptah-hotep‚ the advisor to one of the ancient Egyptian pharoahs‚ wrote about 2‚200 BCE of the need for communicating truthfully‚ addressing audience interests‚ and acting in a manner consistent with what is being said. Archeologists have found ancient bulletins and brochures in ancient Mesopotamia (present-day Iraq) dating to about 1‚800 BCE. These publications on
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Public Relations and Crisis Management Hung Fook Tong Table of Contents Executive Summary 2 Define and Explain the Crisis 3 Crisis Management Concepts and the Crisis 4 Crisis Management Strategies and Communication Strategies - Actual 5 Executive Summary This report critically defines‚ analyzes and provides recommendations on a recent crisis Hung Fook Tong (HFT) has encountered‚ product deficiency. Through crisis management concepts‚ communication strategies this report will show what
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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Public Relations has a lot to offer‚ and political campaigning has a lot to learn. Campaigning‚ especially when it comes to politics‚ can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman‚ who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations‚ and without this flow of
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international organizations‚ such as the Public Relations Society of America and the International Public Relations Association‚ have their own codes of ethics. We also mentioned the 12 general precepts of the Public Relations Society of the Philippines (PRSP) code‚ which we are detailing below. In this article‚ I will try to analyze each‚ especially those just starting out their PR careers. 1 Conduct our professional way of life with the interests of the public as our basic and primary guide. It
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Nigeria include Islam‚ Christianity and the worship of several indigenous deities. Formal public relations practice in Nigeria can be traced back to January 1‚ 1944 when the British colonial administrators established the first Public Relations Department.2 The department was headed by Mr D.C. Fletcher‚ as the leader of a group of staff‚ which included a public relations officer‚ an assistant public relations officer‚ a process engraver‚ a press officer‚ a publicity artist‚ an antiquities officer‚ a photographer
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Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
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the Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change in recent years‚ and now includes
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Singapore The roots of the public relations (PR) practice can be traced back to 1965‚ when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore‚ multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim‚ June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural
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