KESTER GRANT COLLEGE “Chef Kevin’s Patisserie Café” A Marketing Plan presented to The Faculty of Business Administration In Partial Fulfillment Of the requirements for the degree Bachelor of Science in Business Administration Submitted to: MS.MARIA CYNTHIA V. FABRIGA Submitted by: CAROLINE TAN TABLE OF CONTENTS: I. Executive summary Objectives Mission Statement II. Company Profile Organizational structure Products
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1. What are the problems facing Jason Mah and the Café D. Pownd? There are several problems facing Jason Mah and Café D Pownd. One serious problem‚ which arose from lack of space‚ was the confusion building in the queues since people had no idea which line they were in. There were times when people had been lining up in the interactive cooking line for several minutes when they actually wanted to be in the pre-cooked line. Another problem was the long lines tended to create a wall of people in
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The relationship between journalism and public relations has been described as tumultuous. Hitchcock (2012) says there is a shifting dynamic between the two and has found that journalists are starting to become more and more reliant on public relations ‘(PR)’‚ while Jackson (2009) says that up to 80% of media content has come from a public relations source. In this instance‚ Evans (2010) says‚ “it is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that
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As owner of the White Dog Café‚ Judy Wicks must decide how she can improve her restaurants growth in the short‚ medium‚ and long term while continuing the restaurants social programs and maintaining its current ethical position. After an analysis of the current situation‚ we will present viable alternatives to ensure the White Dog Café continues its commitment in the long term to social responsibility in a manner that allows Judy Wicks to step down as owner of the Café. We will prove to Judy Wicks
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summary will show the aspects of a public relations campaign for Ridoran’s. Such as how it will affect ethical‚ technological and global issues‚ a crisis management plan‚ budget and strategies to have a successful campaign. After implementing this PR campaign Ridoran’s Manufacturing is ensured a successful outcome. Ethical Since a public relations practitioner work is capable of influencing others‚ ethics plays a critical role between the public and the public relations practitioner. Losing the public’s
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techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements‚ referencing techniques and plagiarism. MH Conradie Student number: 49237160 7 July 2014 Witness: Carmel Lerner MH CONRADIE PUBLIC RELATIONS PRO371Q ASSIGNMENT 2 UNIQUE NUMBER: 829342 Contents 1 INTRODUCTION .......................................................................................................................... 1 2 ENVIRONMENTAL SCANNING ...................
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Public Relations vs. Sexual Harassment Eric Reidenbach CGD 318 Professor LaKisha Bryant August 12‚ 2010 Public Relations vs. Sexual Harassment Sexual Harassment can be a huge distraction and could destroy a businesses work environment. The effects are damaging to an organization and do not only affect the individual being harassed but also fellow employees‚ the harasser‚ and the organization. Sexual harassment is when someone uses sexual behavior to control a person‚ whether it is behavioral
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to defend the cigarette industry. The movie paints a vivid picture of the role of public relations for big corporations – damage control‚ acquirement of new customers and corporate social responsibility are some of the key phrases to keep in mind when looking at the movie at hand from a public relations perspective. Even though one would assume ethics is an important part of an effective public relations plan‚ this movie had me thinking otherwise. It describes the process of generating effective
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CHAPTER 1 : INTRODUCTION : BRIEF DESCRIPTION : An internet café or cybercafé is a place which provides internet access to the public‚ usually for a fee. These businesses usually provide snacks and drinks‚ hence the café in the name. The fee for using a computer is usually charged as a time-based rate. Cyberia: one of the world’s first Internet cafés‚ London‚ 1994 The internet cafe phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network
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Café Monte Bianco (CMB) has the hard decision of determining their next strategy. They are faced with a decision to either continue with their current mix of private and premium coffees or switch to a lower cost all private brand coffee. Giacomo is concerned about the perception of the company if they were to switch to all private brands‚ however‚ if it is in the best interest of the company to do so he is willing to explore that route. Since they are growing rapidly they need to determine which
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