Public relations have been regarded as an important tool in maintaining and enhancing the relationships between an organisation and its publics. There are different models of public relations that organisation adopt to reach mutual understandings between their publics or to demonstrate its organisational desire to its publics. Grunig and Hunt (1984) define the communication theory as a fundamental tool of enhancing and maintaining the relationship between an organisation and its publics‚ which can
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Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
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international organizations‚ such as the Public Relations Society of America and the International Public Relations Association‚ have their own codes of ethics. We also mentioned the 12 general precepts of the Public Relations Society of the Philippines (PRSP) code‚ which we are detailing below. In this article‚ I will try to analyze each‚ especially those just starting out their PR careers. 1 Conduct our professional way of life with the interests of the public as our basic and primary guide. It
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Understanding Public Relations New media technologies for Not for Profit organisations Part 2 Analyse‚ discuss and explain how effectively Lifeline Australia is using new media technologies to manage the reputation and image of the organization and its relation to the publics. New media technologies are a set of digital tools emerging in the end of 20th and the beginning of the 21st centuries‚ predominantly
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Lu Zeng Dear Ms. XXX: I write announcing my interest and application for the Summer Camp Counselor internship position posted on the University of Iowa’s HireaHawk.com. I possess the qualifications desired to effectively execute the duties and responsibilities of a summer camp counselor. My diverse work experiences and educational background demonstrate my ability to successfully produce the quality outcomes expected by both the administration and participants of Camp Starlight. I provide
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Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing‚ and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet‚ there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan. Part of
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Good Neighbours Campaign‚ 1999 Client: Australian Cotton Industry PR Company: Cox Inall Communication Cotton production is a significant primary industry in Australia‚ with a record harvest of more than 583‚000 hectares being planted in 2011/12. Cotton is one of Australia’s largest rural export earners‚ which continually supports the viability of more than 50 rural communities across the country. With more than two and a half times the world’s average yields‚ Australia’s cotton industry is now
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modern day PR is‚ Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends‚ predicting their consequences‚ counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends‚ public interest & planned action. Modern public relations is always facing new challenges and trends as globalization
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Internship final report 23/09/2012 - 15/11/2013 Internship Providing Organization: WTS Travel Supervisor: Mr Alvin Pang Rachel Dominique Meihwa Leys ACKNOWLEDGEMENTS I would like to express my sincere thanks to WTS Travel for giving me the opportunity to carry out the Internship Program in their organization. The whole period spent with the organization has been of immense learning experience about the Industry. I am sincerely thankful to all my colleagues.They have provided me
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IJCDSE‚ Volume 4‚ Issue 1‚ 2012 ______________________________________________________________________________________________________________________________________________________ A Win-Win Dual internship model for turning graduates employable Rajesh Subramanian Botho College‚ Botswana Aarthi Nagappan Botho College‚ Botswana Abstract There seems to be a growing concern about the skill set needed in university graduates which is a factor inhibiting numerous students from acquiring
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