You are consultant of the company. PEST/SWOT etc ----------------------------------- Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler‚ who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer‚ to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due
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ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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Adidas in 2008: has corporate reestructuring increased shareholder value February 25‚ 2010 ADIDAS IN 2008: HAS CORPORATE REESTRUCTURING INCREASE SHAREHOLDER VALUE? 1. Introduction (History) Gebrüder Dassler Schuhfabrik was established in Germany around 1920 by two brothers Adolf Dassler and Rudolf Dassler whom in 1948 decided to separate and created their own firms. The first one called Adidas (Adolf-Adi) and the second Puma. After the World Cup in 1954 Adidas become in a famous
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13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing but good relations with the
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08 Fall Student Project in the subject Cultural Management Adidas - Market Entry in Indonesia I. Table of Contents II. List of Abbreviations 3 1. Scope of the topic 4 2. Indonesia as the Lead Economy in Southeast Asia 5 2.1 The Competitive Advantage of Labor 6 2.2 Unity through Diversity? 6 3. Cross-Cultural Dimensions 7 3.1 Culture at national and organizational levels in Indonesia 8 3.2 The German culture at national and organizational levels 9 3.3 A Cross-cultural Comparison 10 4.
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POLITICAL FACTORS: Political stability is an important factor in any country for Adidas. Political and regulatory risks include potential losses from expropriation‚ nationalization‚ civil unrest‚ terrorism and significant changes to trade policies . In particular the Adidas Group faces risks arising from sudden increase of import restrictions‚ charges in the taxation system of a country‚ minimum wage policy‚ import tariffs and duties that could compromise the free flow of goods. ECONOMIC FACTORS:
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1. Public Relations dates back to when stones were used to share information and the way of mail was through a man traveling far distances. Past ideas such as the events to acknowledge a man’s true talent or sharing news of a war defeated are just a couple ways our ancestors used public relations to their advantage. One familiar example that is still used every couple years is the Olympic games. To explain‚ back when the first Olympic games were organized‚ the purpose of the games were to advertise
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Public Relations definition—*Influences public opinion through sound‚ character‚ and performance *uses 2-way communication Differences between PR‚ Marketing‚ and Advertising 1. PR—positive image to public audience and target audience 2. Marketing—Communicating and delivering products to a certain audience through promotion 3. Advertising—T.V.‚ radio‚ internet etc. communication to an audience Influencing evolution of public relations theory 1. Growth of big institutions
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Media Analysis essay 2 How has the Internet changed journalism and its relation to the public? Discuss and evaluate what happens to news and information in the digital age‚ by analyzing TWO case studies of online journalism‚ citizen journalism or blogging. For most of us‚ using the Internet has become as easy as reaching for our pocket and grabbing our smart phones. Our need to have immediate access to news‚ social networks‚ “clouds”‚ and maybe even our own blogging site has become increasingly
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Exercise 1 A Adidas Adidas Three Major Strengths * It appeals to the younger generation * Endorse young superstars * High Performance product Weaknesses * Rigid pricing structure * Least preferred as oppose to Nike * Price to high though is linked to quality Opportunities * Acquisition of Reebok * Growing revenue from opening of town retail stores * Continuing challenges in import/export duties Threats * Doesn’t have strong distribution network
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