2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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II State boundaries have constituted a major topic in the tradition of political geography. Political geography ‘is concerned with the relationship between political power and geographical factors. It is interested in how geographical factors correlate with power‚ such as how land‚ air and sea power correlate with a country’s political‚ military and economic power. Its focus is on area or space and their physical‚ human and spatial (space-related) dimensions.’ The countries of the world can be divided
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Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants‚ Pepsi and Coke‚ entered the Indian market‚ they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two
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Comparison Contrast Essay 30 March 2011 Coca Cola VS Pepsi Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste‚ its associated colors and themes‚ and ingredients. Coca-Cola and Pepsi differentiate in more ways than one. Coca-Cola has more of a coke flavor taste. It is fizzier than that of Pepsi. It is smoother going down‚ and after about six hours it changes flavor and becomes more watery
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Chapter 16: Labour Relations Labour union: an officially recognized association of employees practicing a similar trade or employed in the same company or industry who have joined together to present a united front and collective voice in dealing with management. -the purpose of unionization are to influence HR policies and practices that affect bargaining unit members such as pay and benefits. Labour- management relations: the ongoing interactions between labour unions and management in organizations
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today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed their marketing strategies and began to modify their pricing‚ bottling and brand strategies. Both companies entered international markets‚ however
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debating whether Pepsi is better than Coke or if Coke is better than Pepsi. A few articles say Coke wins the battle between Pepsi and Coke. The other articles state Pepsi wins the controversy. Some articles state that nobody wins the Coke vs. Pepsi battle. Pepsi apparently has a softer fizz than Coke. Pepsi’s characterized is a citrusy flavor burst‚ while Coke has more of a raisiny vanilla flavor. Pepsi’s flavor is more sharper than Coke’s flavor. Coke has 160 calories while Pepsi has 10 less
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Financial Analysis for Pepsi and Coke Axia College of University of Phoenix Comparing financial data from statements can help determine whether or not it is a sound decision to invest in a company. This information can also help determine if a company is operating successfully and areas of risk within the company. This analyzing can help one company compare itself to another company and ensure that they are able to compete with other companies in their
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13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing but good relations with the
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