through which brands and orgaisations are having instantaneous reach with the public. Public relations is the practice of managing the flow of information between an individual or an organisation and the public. The online networking sites like Facebook‚ Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this
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1.0 Literature Review 1.1 Personal Influence Model Public Relations Practitioners in Chinese society lead by traditional value especially confucism. (Yi-Hui Huang‚ “The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relation”‚28th Dec 2010 Confucism ) emphasize five cardinal Relations(wulun). Yi-Hui Huang stated the unhealthy situation‚ where people can use own personal influence (Guanxi) major and favour ( mianzi and renqing ) to to reach a shortcut coorperation. This will causes
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Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists. As public relations and journalism‚ the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media‚ which aim to influence public opinions since the early twentieth century (Coombs and Holladay‚ 2010). In order to sharp citizen’s opinions‚ Charron(1989) mentions that the PR
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of the role of public relations in contemporary organizations? 1. Introduction Nowadays‚ to earn public understanding and acceptance‚ public relations is the management functions which is practiced to evaluates public perceptions‚ recognizes the policies and measures of an organization with public interest‚ and carries out a program of action (Hutton 1999). According to Grunig and Hunt (1984)‚ they have distinguished there are four models which describe how the public relations has been adopted
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AN ANALYSIS OF THE CODE OF PROFESSIONAL CONDUCT AND ETHICS OF IPRA AND CERP IN RELATION WITH THAT OF NIPR ABSTRACT Professional code of conduct and ethics has come to stay with all professions who wish to promote healthy relationship and commitment of its member. These ethics and code of conducts help streamline the activities of members in the performance of their tasks. Public relations practice have over the years become an accepted human endeavour and the application of this code have become
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13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing but good relations with the
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customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS MANAGEMENT
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INTERNAL PUBLIC AND EXTERNAL PUBLIC Public for public relations can be classified into categories: (A) Internal Public. (B) External Public. MEANING OF PUBLIC RELATIONS:- Public: Public is group of similar individuals‚ an assortment of person having similar interest‚ problems‚ goals and circumstances. It generally from such sources that OPINIONS emerge. Public comes in many forms and sizes. They have a multitude of desires and wants. Public has its own likes and dislikes
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INVESTOR RELATIONS Investor Relations (IR) is a strategic management responsibility that integrates finance‚ communication‚ marketing and securities law compliance to enable the most effective two-way communication between a company‚ the financial community‚ and other constituencies‚ which ultimately contributes to a company’s securities achieving fair valuation. Usually this is handled by the public relations officer and he reports to the Chief Financial Officer or the Treasurer. This is also called
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establishment of level of professionalism of Public Relations practitioners to be conducted within PR firms/agencies allocated in Nairobi. It is important to professionalize PR since every organization cannot work minus Public Relations activities and therefore there is a need to establish the practitioners level of professionalism CHAPTER 1 1.0 INTRODUCTION LEVEL OF PROFESSIONALISM OF PR PRACTITIONERS IN NAIROBI The level of professionalism of Public Relations practitioners is a crosscutting
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