THE ROLE OF PUBLIC RELATIONS IN BUILDING A SUSTAINABLE CORPORATE IMAGE: A STUDY OF BENUE STATE INTERNAL REVENUE SERVICE (BIRS) JANUARY‚ 2013 TABLE OF CONTENTS Title Page……………………………………………………………………………….I Certification…………………………………………………………………………..II Dedication…………………………………………………………………………….III Acknowledgements………………………………………………………………...IV Table of Contents……………………………………………………………………VI Abstract……………………………………………………………………………. IX CHAPTER ONE: INTRODUCTION
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Public Relations Using the example of one specific organization of your choice‚ establish the role a Public relations officer plays within the organization. Illustrate your answer with specific examples. A public relations officer also known as Media Specialist is the spokesperson of a company or any organization. His role is to convey the policies and interests of the organization to the public through various forms of media. Public relations are a vital part of maintaining the organization’s
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Executive Summary: Marijwhatnow? Was a public sector campaign delivered in 2012 by the Seattle Police Department following the passing of Initiative 502 in Seattle‚ which legalised adult possession and recreational use of marijuana. The Seattle authorities’ goal from this campaign was to inform the public of the changes in the State law regarding marijuana and also to promote safe use of the drug. The campaign was light-hearted and humorous and was made up of several elements including a blog with
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seems that with the recent headlines of high profile corporate corruption cases‚ the subject of whether ethics play much of part in modern business has come to the forefront. Connected directly to this would also be the role that communication plays in business ethics. The issues involved revolve around business ethics and how communication is used to either promote or reinforce good business ethics or is manipulated and abused to support more questionable uses. There are some that assert that for
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challenging world. In government‚ public relations specialists—who may be called press secretaries‚ information officers‚ public affairs specialists‚ or communication specialists—keep the public informed about the activities of agencies and officials. For example‚ public affairs specialists in government information agencies keep the public informed on policies and issues relating to their area of responsibilities. This is usually done through effective media relations. At my organization I am a
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engine‚ company will face bankruptcy. How the company is view could be measured by how many people use and visit the site. The number of viewer or user may be lower after that rumors came out. This indicator can be a tool to measure the damage of public trust. Other that tunes out public’s trust‚ these rumors also may vanish investor’s interest to invest in this company. These sorts of rumors give a bad image of Baidu.com. When company image was drowning out‚ investors of course will have no interest
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MEASURING PUBLIC RATINGS’ IMPACT ON FINANCIAL CONDITION OF MASS MEDIA COMPANIES IN THE PHILIPPINES: AN ANONYMOUS RELATIONSHIP A Thesis presented to the Faculty of the College of Business‚ Economics‚ Accountancy and Management De La Salle Lipa In partial fulfillment of the requirements for the Degree Business Management Major in Financial Management by Macatangay‚ Gladys Maralit‚ Joshua Montes‚ Jose Miguel Salute‚ Niel Patrick Acknowledged by Winnie D. Dimaano
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Western Corporate Media? Discuss this in relation to ownership of the media and give appropriate examples. For the purposes of this essay‚ I will initially define the term Propaganda and Propaganda Model‚ its origins and meaning with reference to the critical works of Edward Bernays‚ Noam Chomsky and Edward Herman. I will then define Western Corporate media in relation to the Propaganda Model in today’s society‚ incorporating the role of Public Relations‚ with reference to the works of again‚ Bernay’s
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responsible party‚ and officials have committed to holding the company accountable for all cleanup costs and other damage.[20] After its own internal probe‚ BP admitted that it made mistakes which led to the Gulf of Mexico oil spill.[21] BP public relations Initially BP downplayed the incident; CEO Tony Hayward called the amount of oil and dispersant "relatively tiny" in comparison with the "very big ocean."[25] Hayward also initially stated that the environmental impact of the Gulf spill would
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PRODUCT LAUNCHING FROM ACTIVE CONSULTANCY “SORA Musical Instrument Corporation” Group 4 The London School of Public Relations Jakarta 2012 ACKNOWLEGMENTS This big project is a synergistic product of many minds of our member. It began when in the beginning of assignment as we were discussing about what product we should conduct. We started it from the beginning‚ the whole things came up originally
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