Acknowledgement I would like to express my deepest appreciation to all those who have provided me with the possibility to complete this report. A special gratitude I give to my internship advisor‚ Associate Prof. Monica Ch’ng‚ who has helped me a lot through her constant guidance and suggestions in the completion of this report as well as matters relating to my internship training. Furthermore I would also like to acknowledge with much appreciation the Advertising and Promotion Department (PR)
Premium Intern Public relations Internship
especially since the crisis involved the threat to lives. He could have avoided any panic by hiring a public relations firm to assist him during this process. He should have expressed concern for the public safety rather than focus on profits and conspiracy theories. Step 5:Understand the media’s mission in a crisis: Gupta should have created an alliance with certain member’s of the media. A public relations firm would have been an asset. Step 6: Communicate directly with affected constituents: Gupta
Premium Soft drink Public relations Crisis management
ABSTRACT In the knowledge economic age‚ brand is one of three assets‚ which is the most important to business activities (with resources and information). Nowadays‚ many companies are very successful to build and develop their brand by using public relation (PR) because PR has its power much different from other marketing tools. The purpose of this study is to describe how Trung Nguyen Coffee can use PR to build and develop their brand. A survey was operated in Viet Nam with 250 questionnaires sent
Premium Marketing Public relations
Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
Premium Public relations Advertising Communication design
(Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social Media (Facebook‚ Twitter‚ Youtube) Traditional Marketing (News‚ TV commercial‚ Radio advertisement) Traditional Marketing (News‚ TV commercial‚ Radio advertisement) Events / Roadshows (Kiosk) Events / Roadshows (Kiosk) Public Relations / Publicity Public Relations / Publicity People who want
Premium Advertising Marketing Public relations
Networking Assignment I have established networks with two professionals throughout the course of this assignment: Ms. Ritika Nanwani from the real estate field and Mr. Michael Kydd from the Political Science and Public Relations industry. Summary of Interview Candidates Interview Candidate #1: Ms. Ritika Nanwani Field: Real Estate Mrs.Ritika Nanwani is the owner of Century 21 Island Real Estate‚ St.Maarten. She has been in this field for the last 21 years and has been running the Century
Premium Real estate Public relations Management
advantages and disadvantages of each? 8: what methods do hospitality firms use to monitor the effectiveness of advertising? 9: what is the difference between advertising‚ public relation‚ and publicity? Why is it necessary to have separate strategies for each? 10: how can lodging property or restaurant maintain good press relation‚ and how can hospitality firms counteract negative publicity? Chapter 8 1: what are some of the prime considerations of business travelers in choosing a hotel? 2: what
Premium Advertising Marketing Public relations
the public relations industry. The opinion that is expressed is that the public relations industry manipulates the public opinion and the well-being of the general population. I agree with this entirely. Advertising and marketing is a form of propaganda‚ it has become a part of our culture and we don’t even notice it. Many Americans still believe that we are not influenced by it‚ but we are every day. Public relations firms go out of their way to keep their campaigns hidden from the public they
Premium Public relations Propaganda
GOOD GOVERNANCE AND PUBLIC RELATIONS According to Hamdan Adnan (2004)‚ as the expert in communication and relationship building‚ the government public relations practitioner’s role in the development and maintenance of good governance has become increasingly crucial. Governments are expected to provide high quality services that citizens appreciate or value‚ provide for measure and reward for both organizational and individual performance (including the introduction of Key Performance Indicators/KPIs)
Premium Governance Government Public relations
organizations to gather‚ relay and interpret information from stakeholders and the environment as well as to represent the organization to the outside world. This recognition has been reflected in many commentaries within the strategic management and public relations literatures directly or indirectly discussing the role and use of CC around concepts as ‘corporate identity’‚ ‘stakeholder relationships’ and ‘reputation management’. To date‚ these commentaries on CC have been fragmented and limited in focus
Premium Management Public relations