researching and analysing the major changes that have taken place in the technological environment over the last ten years and explore how they have affected business practice. I will also be discussing how these changes have implicated on the Public Relations Industry. Technology is defined as: the sum of knowledge of the means and method of producing goods and services’ (Bannock et al 2003). This authoritative definition of technology assumes technology only refers to the artifacts themselves
Premium Technology Innovation Public relations
Changing the public relations curriculum: a new challenge for educators. Prism Online PR Journal. Accessed 24 April 2007. http://praxis.massey.ac.nz/fileadmin/Praxis/Files/Journal_Files/Issue2/ Alexander.pdf. Alfonso‚ G.-H.‚ & de Valbuena Miguel‚ R. (2006). Trends in online media relations: Web-based corporate press rooms in leading international companies. Public Relations Review. [Electronic version]. 32‚ pp. 267–275. Badaracco‚ C. (2007). T. Kelleher‚ Public Relations Online: Lasting
Premium Public relations
Definitions of Public Relation. 1) Public relation is a leadership and management function that helps achieve organizational objectives‚ define philosophy‚ and facilitate organizational change. Public Relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public Relations practitioners develop‚ execute‚ and evaluate organizational programs that promote
Premium Public relations
DEFINING CORPORATE COMMUNICATION 1 Chapter Overview This introductory chapter provides a definition of corporate communication and lays out the themes for the remainder of the book. The chapter starts with a brief discussion of the importance of corporate communication followed by an introduction to key concepts such as corporate identity‚ corporate image and stakeholders. INTRODUCTION There is a widespread belief in the management world that in today’s society the future of any
Premium Public relations
provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular‚ the case illustrates how Stewart’s initially poor public relations responses tarnished her image and‚ only after changing her tactics‚ did she actually work toward correcting the problem. Ultimately‚ the Martha Stewart case is pivotal in illustrating how the power of public relations‚ if used correctly‚ can revamp a person’s public portrait----even if formal
Premium Public relations Communication Martha Stewart
work to attract public notice than to build public understanding. Publicity is the major strategy of press agents. They base their approach on the "agenda-setting theory"‚ which says that the amount of mass media coverage subsequently determines the relative importance of topics and people on the public agenda. In the candid words of a veteran press agent‚ "We stoop to anything‚ but our stuff gets printed."And it can pay off. The Public Information Model This model of public relations is a style of
Premium Public relations
System Thoery in Public Relations A system is a set of interacting units that endures through time within an established boundary by responding and adjusting to change pressures from the environment to achieve and maintain goal states. Systems theory is a useful way for public relations practitioners to understand the relationship between an organization and its publics and the role of public relations within an organization. With different kinds of situation‚ public relations practitioners have
Premium Systems theory Cybernetics System
Research in Public Relations A review of the use of evaluation and formative research by Jim R. Macnamara BA‚ MA‚ FPRIA‚ AFAMI CARMA International Asia Pacific ___________________________________________________________________________ Introduction While debate continues over whether public relations1 fits within marketing or corporate management‚ or both‚ there is broad agreement that modern public relations practice needs to function as a management discipline within an organisation’s total management
Premium Public relations
305 - Public Relations Winter 2006 CRN# 15434 – TTH 8:15-10:25 a.m. – AE 105 Professor: Donna Simmons‚ Ph.D. Tele: 661-654-6232 E-Mail: dsimmons2@csub.edu Office: BDC 224 Office Hours: T&TH 10:30-1:00 p.m. or by appointment Course Website: www.csub.edu/~dsimmons2 Description The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations
Premium Public relations
approved a proposal by Shell UK for deep sea disposal of the 14‚500 tone‚ 463ft Brent Spar oil storage and loading buoy in the north Atlantic. There followed a sustained‚ highly publicized campaign by Greenpeace‚ backed by European governments and public‚ which included occupation of the oil platform by Greenpeace activists. The incident proved to be a turning point in the history and laid behind many learning:- 1. A well–organised consumer boycott can hurt companies. The response must be that
Premium Royal Dutch Shell Public relations Oil platform