SUMMARY REFLECTION v 1 1 1 2 2 3 4 4 5 5 TOPIC II: PUBLIC RELATIONS SPECIFIC OUTCOMES KEY CONCEPTS 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 INTRODUCTION DEFINING PUBLIC RELATIONS THE ROLE AND PURPOSE OF PUBLIC RELATIONS CORPORATE IMAGE SUCCESSFUL PUBLIC RELATIONS PUBLIC RELATIONS AND COMMUNICATION THE PUBLIC RELATIONS PROCESS INSTRUMENTS OF PUBLIC RELATIONS MEDIA FOR CONVEYING PUBLIC RELATIONS MESSAGES INTERACTION OF THE PUBLIC RELATIONS FUNCTION AND OTHER BUSINESS FUNCTIONS SUMMARY REFLECTION
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an organisation uses a monetary method of non-personal presentation to help get their ideas of goods and services to the public/target audience‚ this is usually done with the help of an identified sponsor 2. PR (Public relations) - this is when an organisation normally uses a famous person or icon to help keep at theme going to help build up a relationship and intrigue the public. 3. Sales promotions- sales promotions are when an organisation uses things such as deals such as BOGOF (buy one get
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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effectineness of pr THE ROLE AND EFFECTIVENESS OF PUBLIC RELATIONS IN AN INTEGRATED MARKETING COMMUNICATIONS PROGRAM by SHIRLEY V. JOHNSON Thesis Advisor Patricia P. Kuchon‚ Ph.D. Submitted in partial fulfillment of the requirements for the Master of Arts in Corporate & Public Communications Seton Hall University 2005 ACKNOWLEDGEMENTS First‚ I would like to give praise to God for blessing me. With His guidance in my life‚ I was able to stumble upon a wonderful school
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type of message the airline can use is a travel lifestyle type of advertisement. Corporations travel departments (TDs) -Would be harder to reach these corporations. It would be more cost-effective to use other forms of communication. Public
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COMMUNICATION DIFFERENTIATING PUBLIC RELATIONS FROM OTHER DISCIPLINES Submitted by: Submitted to: Mr. December 13‚ 2013 I. Differentiating Public Relations from Journalism Public Relations Journalism Pledge their allegiance to their company Sole interest: Staying ‘onside’ with the wider public & avoiding controversy/negative attention. Pledge their allegiance to the wider public Seek to expose the controversy of companies
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JOURNAL OF PUBLIC RELATIONS RESEARCH‚ 14(1)‚ 27–55 Copyright © 2002‚ Lawrence Erlbaum Associates‚ Inc. Glass Ceiling? What Glass Ceiling? A Qualitative Study of How Women View the Glass Ceiling in Public Relations and Communications Management Brenda J. Wrigley Department of Advertising Michigan State University The glass ceiling persists for women in public relations and communications management‚ despite increasing feminization of these fields. This qualitative study seeks to identify factors
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Toyota’s Cultural Crisis A case analysis of the company’s 2010 recall and the communications crisis that could have been avoided. By Ashley Nichols In late 2009‚ a public relations nightmare that had been brewing finally became a fullfledged storm of bad publicity when the Toyota Motor Corporation recalled more than 4.3 million vehicles due to a gas pedal and unintentional acceleration concern. Working in concordance the National Highway Traffic Administration (NHTSA)‚ the company
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Bang College of Business MKT 3213: Public Relations Spring 2013 Assignment 1 Theories of PR and its application Student’s name: Mananbayeva Aliya ID 20090077 Professor: Chung Kim Every theory is the reflection of reality‚ it enables people both to understand and confirm it. Public relation theories are a set of assumptions that help to understand the whole process and its possible effects. It guides person through a different
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