THE SIGNIFICANCE OF MASS MEDIA IN FOUR SEASONS HOTEL JAKARTA by Stephanie Theresia 1-6109-008 Internship Report Submitted to the Faculty of PUBLIC RELATIONS AND COMMUNICATION [pic] Edutown BSD City Tangerang 15339 INDONESIA January 2011 APPROVAL PAGE | | |Stephanie Theresia | | |
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Memorandum Date: Friday September 15‚ 2000To: Ms. Laurie Gannon‚ Public Relations Director of Taco Bell CorporationCopy: Taco Bell Corporation Senior Executives and Legal Dept.From: Dean Hegwood‚ V.P. Risk Management Subject: Unfavorable Media Exposure within 48 hours Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends
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References: Grunig‚ J. E. (ed.) (1992). Excellence in public relations and communication management Hillsdale‚ NJ: Lawrence Erlbaum. Grunig‚ J. E. (2006). Furnishing the edifice: Ongoing research on public relations as a strategic management function. Journal of Public Relations Research‚ 18‚ 151–176. http://www.formula1.com/inside_f1/faq.html accessed - 27 September 2012
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for the study and practice of public relations‚ which is noteworthy because of the increasing demand of transparency‚ openness and responsibility nowadays among stakeholders. And generally the larger the company is‚ the higher the expectations are. In this way‚ transnational corporations are faced with more pressures and higher standards‚ thus authenticity becomes a major concern for international public relations practitioners. As the author stated‚ public relations practitioners are the storytellers
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of marketing communication planning that recognizes the added value of the comprehensive plan that evaluates the strategic roles of a verity of communication disciplines (for example‚ general advertising‚ direct response‚ sales promotion‚ and public relations)…and combines these disciplines to provide clarity‚ consistency‚ and maximum communication impact.” IMC is today widely acknowledged as the key to superior brand communication. Although Integrated Marketing Communications requires a
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tech world it was no surprise that curious bloggers with GPS data tracker located the exact restaurant of the dirty shoe lettuce bandit in 15 minutes and notified the franchise owner. Public Relation Message and Practices A situation such this as employee’s idea of a practical joke gone too far and a Public Relation nightmare. To offset the community concern Burger King was forced to acknowledge the incident with a press release. The company made a statement to the news stations in the state of Ohio
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Cracker Barrel Restaurants 1. Discuss the factors that make it more difficult to establish work place discrimination based on sexual orientation than discrimination based on race? Although federal laws protect people from workplace discrimination on the basis of race‚ national origin‚ religion‚ sex‚ age‚ and disability‚ there is no federal law that specifically outlaws workplace discrimination on the basis of sexual orientation in the private sector. (Federal government workers are protected from
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Bethan Katie Dooley Principles of Promotion Learning outcome 3 Tutor: Joan Black 1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source‚ media advertising is commonly used as part of a bigger running promotional campaign‚ this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching
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Monbulk Public Relations Business Management Unit 2 Outcome 3 Sac Task 1 Identify a business You are to identify and describe a Monbulk business that you would like to undertake a Public Relations Campaign on. Murphy’s Mitre 10‚ located at the head of Main Road in Monbulk‚ on the far side of the round about‚ corner of Main and Monbulk-Silvan roads‚ is an independently owned trade and hardware store‚ and part of the Mitre 10 franchise. Murphy’s Mitre 10 is open Monday 8.00 - 5.30‚ Tuesday 8.00 -
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The fashion industry is a product of the modern age. [18] Prior to the mid-19th century‚ most clothing was custom-made. It was handmade for individuals‚ either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine‚ the rise of global capitalism and the development of the factory system of production‚ and the proliferation of retail outlets such as department stores—clothing had increasingly come
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