themselves available to the media where they explained the company ’s safety measures in the canning process. Public fears were dealt with and the crisis was diffused. (Center‚ 2003) Targeted Public In this case the most important publics targeted were the consumers‚ the press and the employees of Pepsi. The public that Pepsi was targeting was both internal and external. The internal public would consist of all Pepsi ’s employees. It is important that the employees of Pepsi be confident in the product
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people Dennis T. Lukaaya Public Relations Officer Signature……………………………………………………………………………………Date……………………………….. Mrs. Asulos B. Agnes Department Supervisor Signature……………………………………………………………………………………Date…………………………… PREFACE The purpose of this report is to explain what I did and learned during my internship period at Mbarara University of Science and Technology in Public Relations Department. The report is a requirement
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product‚ service‚ marketing‚ or organization; relays information within a business; or functions as an official statement from a company. Business communication encompasses such topics as marketing‚ brand management‚ customer relations‚ consumer behavior‚ advertising‚ public relations‚ corporate communication‚ etc. Methods of business communication includes video conferencing‚ e-mail‚ reports‚ presentations‚ telephoned meetings etc. BARRIERS TO EFFECTIVE BUSINESS COMMUNICATION : include differences
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Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
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KEY WORDS Agenda Setting: the media helps determine which political part becomes part of the public debate. Priming: occurs when media coverage affects the way the public evaluates political leaders or other candidates. Framing: the power to decide how political events and results are interpreted by the American people Gender Gap: the issues that divide men and women Exit Polling: taking polls as people leave the polling booth‚ right after they vote STEPS IN POLLING Choose the population
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ROLE OF CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in
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The public relations executive was enthusiastic on the phone. The IT Company he represented had started installing green data centres and energy-efficient computers. Would I like to fly to California to see for myself? That would be a 2‚500-mile round trip from my home in Midwestern Canada. According to the online calculator from Terapas‚ the trip would release 1.132 pounds (About 500 kilos) of CO2 into the atmosphere. ‘if you’re really into green technology‚ couldn’t we do a videoconference instead
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other in all of these types of organization in the field so everyone can get the information in a timely manner and order as well to. But however you look at it there are going to be some challenges and advantages while things is being address to the public about certain situation when talking to the community and town of people. And also when one is discussing an crisis at the time they must make sure it is appropriate to the technology as well also to with the social media that they are going to using
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Introduction………………………………………………………………………...pg.1 2.0 Phase 1: Formative Research………………………………………………………pg.2 3.1 Analyzing the Situation…………………………………………………….pg.2 3.2 Analyzing the Organization………………………………………………..pg.3 3.3 Analyzing the Public……………………………………………………….pg.5 3.0 Phase 2: Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies…………………………….pg.8 4.6 Using Effective
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----------------------------5 1. Executive summary The case study advises the Quench on how best to rescue the company’s current crisis from the decrease of the sales volumes. This is mainly because there is an increased concern from the public with an eco-friendly consciousness associated with the packing‚ sustainable resources and ecological logistics issues of bottled water. The company currently is trying to find some solutions to mitigate the current situation. One feasible way is through
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