Business writing portfolio Marianella Moore Com/285 September 25‚ 2012 Walt Hill Business writing steps Thesis statement; How do I relay a negative message in a positive way to three different audiences? 1. Perform an audience analysis 2. Determine audience type 3. Choose message formats • A business letter • A business memo • An e-mail message 4. Offer a solution to fix problem 5. Consider positive and negative
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communication • (implicit) construction of relations between participants in a communication process • basis of strategies adopted in particular communication acts or initiatives From deficit model to dialogue? Maybe‚ but … • Cultural change is never so neat • Mutuality was on the agenda before dialogue was proclaimed • Change of vocabulary ≠ change of model Deficit model never went away • Default position of many scientific communities and of public policy-makers close to them • Barely hidden
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The Marketing plan With the development of Bangladeshi economy a great number of fashion aware young generations are emerging. TIA Fashion House would like to meet their demands with its dresses designed by following local cultural values and customs. Target Market Customer The target customer of TIA Fashion House is specified to the social classes of the society. They are upper class‚ upper-middle class‚ and middle class family and they will be all age of people.
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SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art
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announcing a twitter contest omitting the bad situation the company is in at the moment. For the dissatisfied customers it was a great opportunity to express their opinion in public. The unsuccessful contest brought a lot of attention‚ but not in the way Qantas would wish for. The negative opinion was spread and so the public image of the company was damaged. The negative comments came from the fact that the company was suffering from problems with technical condition of aircrafts and problems concerning
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PUBLIC RELATIONS COUNSELING PROJECT PRO 621 PROPOSAL FOR NCWO ECO CAR BOOT SALE 2012 EVENT ACADEMIC PROJECT FOR: PUBLIC RELATIONS COUNSELLING COURSE (PRO 621) PRESENTED TO: NATIONAL COUNCIL OF WOMENS ORGANIZATION (NCWO) ACADEMIC ADVISOR: PROFESSOR MADYA DR KIRANJIT KAUR PREPARED BY: FACULTY COMMUNICATION AND MEDIA STUDIES MC 222‚ FINAL YEAR UITM EPJJ STUDENTS DATE OF SUBMISSION: 28TH APRIL 2012 UPDATED BY: 20th MAY 2012 Table of Contents 1.0 Executive Summary
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BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication
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PR IN PRACTICE SERIES Risk Issues and Crisis Management A Casebook of Best Practice Third Edition Michael Regester & Judy Larkin Risk Issues and Crisis Management Praise for Risk Issues and Crisis Management “It used to be said that ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin‚ who have guided so many so well for so many years. Read
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Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook‚ Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social
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Case Analysis 2-2: Cultural Norms‚ Fair & Lovely‚ and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17‚ 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2‚680 million. (Bhattacharya‚ 2008). The change in the socio-economic status of the
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