Current Corporate Situation Apple‚ Inc. was founded in 1976‚ formerly known as Apple Computer‚ Inc.‚ the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino‚ California. Apple‚ Inc. and its subsidiaries participate in the design‚ manufacture‚ and marketing of personal computers and related software‚ services‚ peripherals‚ and networking solutions worldwide. Apple also provides a line of portable digital music players‚ as well as related accessories and
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Public Relations definition—*Influences public opinion through sound‚ character‚ and performance *uses 2-way communication Differences between PR‚ Marketing‚ and Advertising 1. PR—positive image to public audience and target audience 2. Marketing—Communicating and delivering products to a certain audience through promotion 3. Advertising—T.V.‚ radio‚ internet etc. communication to an audience Influencing evolution of public relations theory 1. Growth of big institutions
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Introduction 2 1.1 Vision‚ Mission‚ Policies‚ purpose 2 1.2 Organizational Structure 4 1.3 Current public relation issue 4 1.4 Objective of the campaign 5 2.1 Strategic alternatives to meet organization objectives 6-8 2.2 Strategic public relation alternatives 8-10 3. Consultation‚ Communication 10-12 4. Implement Public Relation Strategy 5. Budget 13 6 Evaluation 14 7 Conclusion 14 8 References 15
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through which brands and orgaisations are having instantaneous reach with the public. Public relations is the practice of managing the flow of information between an individual or an organisation and the public. The online networking sites like Facebook‚ Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this
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INSURANCE INDUSTRY AND PUBLIC RELATION: THE NEED FOR STRATEGY REVIEW By Sunday S. Akpan Department of Banking‚ Finance and Insurance University of Uyo‚ Uyo‚ Akwa Ibom State Nigeria Abstract. This paper investigates the Nigerian Insurance industry from the perspective of public relations. This investigation becomes imperative now that all efforts are geared toward restructuring virtually every sector of the economy for sustainable growth and development. The insurance industry has suffered poor
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Q1 : Five Organizations in Nairobi County and it’s Publics based on categories of Wragg. Unga Group Limited - Unga Group is a flour milling company in Kenya. Unga is headquartered in Nairobi with flour mills in Eldoret‚ Nakuru and Mombasa and is listed on the Nairobi Stock Exchange. The company was founded in the early 1900s. Its name is abbreviated to UGL. It is categorized as a company deals with Functional Publics as they are those publics which enable the organization to perform its chosen
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Media Analysis essay 2 How has the Internet changed journalism and its relation to the public? Discuss and evaluate what happens to news and information in the digital age‚ by analyzing TWO case studies of online journalism‚ citizen journalism or blogging. For most of us‚ using the Internet has become as easy as reaching for our pocket and grabbing our smart phones. Our need to have immediate access to news‚ social networks‚ “clouds”‚ and maybe even our own blogging site has become increasingly
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1.0 Literature Review 1.1 Personal Influence Model Public Relations Practitioners in Chinese society lead by traditional value especially confucism. (Yi-Hui Huang‚ “The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relation”‚28th Dec 2010 Confucism ) emphasize five cardinal Relations(wulun). Yi-Hui Huang stated the unhealthy situation‚ where people can use own personal influence (Guanxi) major and favour ( mianzi and renqing ) to to reach a shortcut coorperation. This will causes
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Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists. As public relations and journalism‚ the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media‚ which aim to influence public opinions since the early twentieth century (Coombs and Holladay‚ 2010). In order to sharp citizen’s opinions‚ Charron(1989) mentions that the PR
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1 Government-Business Relations in Greater China and Challenges for Public Administration Abstract This paper examines the development of government-business relations in China‚ Hong Kong‚ and Taiwan and identifies important managerial issues from the Chinese experience. The paper first introduces theoretical concepts about the role of government in economic development and arguments about business promotion and government regulation policies. It then reviews economic development in the
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