Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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Public relation (PR) is active managing of communication of an organization or business to create and maintain a positive image. Public relation involves popularizing successes‚ downplaying failures‚ announcing changes‚ and many other activities. The term Public Relations was first used by the US President Thomas Jefferson during his address to Congress in 1807. Today “Public Relation is a set of management‚ supervisory‚ and technical functions that foster an organization’s ability to strategically
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari‚ MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How to
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MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However‚ many people are not able to distinguish the differences between them because they have similar functions for a company. What is more‚ some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college‚ I would like to say that Public Relations is necessary for a successful company
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comparing private security to public law enforcement there are both many similarities and differences. Private security is paid by a private company or agency‚ whereas public policing is paid by government salaries and taxpayers. Public police officers have the authority to enforce laws and protect and serve society. Private security officers are paid to protect private property and personnel. Most of the duties that public policing and private security officers perform are. “Private security and public
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Public Policing Versus Private Security Michael Lemke 502 October 17‚ 2011 George Gallitano Abstract Several distinct differences exist between public policing and private security. The ability to enforce the law and maintain order in society rests with public policing. The agencies that receive money to perform protective and loss-prevention duties that the police officers do not handle are private securities. Public policing and private security agencies do offer the same services and duties
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The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company‚ and societal functions of PR interests ’ activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that
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Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations‚ or as it is commonly known‚ PR‚ are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics
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