Public Relations Review 37 (2011) 226–232 Contents lists available at ScienceDirect Public Relations Review The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum Sidharth Muralidharan ∗ ‚ Kristie Dillistone‚ Jae-Hwa Shin The University of Southern Mississippi‚ United States a r t i c l e i n f o a b s t r a c t The explosion of Transocean’s Deepwater Horizon‚ an oil-rig licensed to BP‚ set in motion a chain
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www.ccsenet.org/ijbm International Journal of Business and Management Vol. 5‚ No. 7; July 2010 Health Care Marketing and Public Relations in Not for Profit Hospitals in Nigeria R. A. GBADEYAN BSc‚ MBA (Zaria)‚ MSc‚ Ph.D (Ilorin) Institute Of Public Administration and Management Department Of Business Administration‚ University Of Sierra Leone Freetown‚ Sierra Leone Tel: 23-233-349-523 E-mail: drgbadeyan@hotmail.com; timigbade@yahoo.com Abstract Government Hospitals are largely Not for Profit
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advertising‚ special events‚ direct mail‚ on-line discounts and promotions‚ and the like. “Marketing” means any and all ways of promoting your business. Advertising means buying space or airtime to deliver a promotional message designed to reach the general public‚ usually through print media‚ television‚ radio or the Internet. Of course‚ just about anything can carry an advertising message‚ including the sides of buses‚ bill-boards and park-benches. Marketing is not synonymous with advertising. Packroo (2009)
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III. IV. V. VI. VII. VIII. IX. X. XI. ORGANIZING CHAOS .................................................. THE NEW PROPAGANDA ............................................ THE NEW PROPAGANDISTS .... 9 19 32 47 62 THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC .... PROPAGANDA AND POLITICAL LEADERSHIP 92 WOMEN’S ACTIVITIES AND PROPAGANDA . . . 115 121 135 141 150 PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICE . ART AND SCIENCE .....................................
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1. The question for the essay is “Journalism and Public Relations: Symbiosis or Parasitosis?” Journalists and Public Relations (PR) practitioners interact with each other everyday as part of the process of news production. Journalists communicate towards public relations practitioners with requests for information or material to help produce the stories they are writing. While public relations practitioners advise stories and deliver journalists with information they have created themselves
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they care about their environment. But what many research papers like that of Wang‚ (2008)‚ failed to show whether CSR activities could help firms improve their reputation. Why should a public company like Deutsche Telekom put more efforts in CSR activities? Keywords: Corporate Social Responsibility‚ Public Relations‚ And Ethical Leadership. 1. Introduction Worldwide‚ there is increasing awareness of Corporate Social Responsibility (CSR). Tan and Uncles‚ (1985‚ pp. 1) point out that initiatives
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Blogs are interactive for readers to provide commentary or news about an issue or subject. Wal-Mart one of the largest retailing corporations hired a Public Relations company to put in a little more effort into blogging about “Wal-Mart Across America”. Wal-Mart sponsored a couple that traveled to Wal-Mart’s across the country to get stories of happy employees working at Wal-Mart. The rumors got out that Wal-Mart hired a PR company to blog the happy employees at every Wal-Mart. The news got out that
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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ADV310: Introduction to Public Relations Chapters 1-5 Study Guide According to your text‚ what must PR be‚ especially in the age of social media? In the 21st century‚ even terrorists understood the impact of public relations messages and the reach of the world wide web to deliver them Get the media to address issues that would otherwise fail to receive the attention they deserve Thoroughly understand what PR is and is not. Public relations is a planned process
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Public Relations: Organizational and Societal Functions Reviewed Introduction The pituitary gland is a human body part that is no larger than a pea and is located in the base of the brain where the three lobes meet. According to the University of Maryland Medical Center (2007)‚ this master gland of the endocrine system performs a number of functions from controlling skin pigmentation‚ an external activity‚ to the internal action of increasing hormones found in the advent of puberty. In short‚
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