Malcolm Gladwell’s book The Tipping Point offers a fascinating and insightful way to think about the issue of epidemics. Those elements Gladwell believes are the basis for why epidemics start allows the reader to think about their world in a way they never thought they could. I would not have thought of Sesame Street or Blue’s clues as being defined as epidemics. When one thinks of an epidemic‚ one thinks of AIDS‚ or some form of disease so widespread that it must be contained and a cure provided
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Topic Exploring the effectiveness of JDB Group’s “We Are Sorry” Online Campaign To list the top five remarkable Chinese public relations cases in 2013‚ it must include the “We are Sorry” tweet on Sina Weibo from JDB Company. JDB Beverage Co.‚ Ltd‚ is a Chinese herb tea company producing and selling canned drinks in China. JDB’s competitor Wanglaoji is a company producing tea drink made with mints and herbs‚ which dates back in 1800s. Herb tea is a kind of tea drinks conducive to good health‚
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SCHOOL OF CHEMICAL & LIFE SCIENCES Marketing For Life Sciences MODULE CL2803 TUTORIAL 14 (Week 16) Integrated Marketing Communication: Personal Selling‚ Public Relations and Sales Promotion Case Study 1 Eu Yan Sang’s "sugar-free" Infant’s Digestive Support Formula Teabag Infants who feed on dairy products usually develop intestinal heat problems that affect health. To help the infant clear these heat problems‚ many parents in Hong Kong would use traditional methods that involved boiling Chinese
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HISTORY OF MASS MEDIA UNIT PLAN LECTURE AND TUTORIAL:- DAY : MONDAY TIME : 8.00 to 11.00 am ROOM : R4.2 OBJECTIVE To introduce students to the historical development of media‚ including books‚ newspapers‚ magazines‚ radio and TV broadcasting and cinema. Students will be able to trace the emergence of modern media institutions from their historical roots and discuss the impact of social and technological change. This will be able
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Introduction………………………………………………………………………...pg.1 2.0 Phase 1: Formative Research………………………………………………………pg.2 3.1 Analyzing the Situation…………………………………………………….pg.2 3.2 Analyzing the Organization………………………………………………..pg.3 3.3 Analyzing the Public……………………………………………………….pg.5 3.0 Phase 2: Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies…………………………….pg.8 4.6 Using Effective
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This essay argues that scholar’s perspectives of persuasion make for effective public relations practice by identifying the ways that PR messages can be sent to organisations‚ groups and audiences. Without knowledge of persuasion‚ could PR practitioners transmit persuasive messages effectively to their publics and do scholarly definitions meet PR practice in today’s society? Persuasion is a broad topic; scholars such as Gruing (1989)‚ Perloff (1993) and Bernays (1955) provide contrasting definitions
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TRACE THE EVOLUTION AND GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA‚ EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction “Advertising‚ a form of commercial mass communication designed to promote the sale of a product or service‚ or a message on behalf of an institution‚ organization‚ or candidate for political office.” In a primitive form‚ advertising
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is used and Spearman Rank correlation coefficients. The results of these studies are (1) there was a relationship between the credibility of public relations activities of children in the activities of customer satisfaction. (2) There is a relationship between children activities program material to the level of customer satisfaction. (3) There is a relation between the reliability of employees to customers on the effectiveness of the activities children activities. (4) The relationship between employee
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Executive Summary Marry-brown is a locally owned and running fast food chain that will be located as a global franchise through the innovative attitude to the Marry-brown’s image‚ reputation and aspect of presentation. Marry-brown will deliver a mixture of outstanding food at value pricing‚ with exciting ambience. Marry-brown is the response to collective demand for snack-type fast food meals‚ to be consumed although walking around inside a shopping mall and window shopping. In today’s
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Fortune 500. In 2011 it was named the 16th largest public company in the world by Forbes Global 2000. As a multinational oil company Chevron has faced lots of controversies over the long run and used the pros and cons of PR activities to their advantage. We can classify their public relations activities worldwide by the following – • Financial public relations – providing information mainly to business reporters • Consumer public relations – gaining publicity for a particular product or service
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