informing‚ influencing and persuading customers. In a nutshell‚ promotion is all about companies communicating with customer. In total there are four key elements in the promotional mix which is advertising‚ personnel selling‚ sales promotion and public relations tools. No matter how good a strategy or a plan is perform; advantage and disadvantage are surely to exist. The main purpose of conducting this literature review is to precisely identify the advantages and disadvantages of the four elements.
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References: Collins‚ S. (2012). Should Congress accept the U.S. Postal Service’s plan to avoid insolvency? Congressional Digest‚ 91(2)‚ 47. Hendrix‚ J.‚ & Hayes‚ D. (2010). Public relation cases (8th ed.). Boston‚ MA: Wadsworth Cengage Learning. Long‚ E. (2011). Letters from the edge. Government Executive‚ 43(8). 18. National Alliance of Letter Carriers. (July‚ 2011). Talking points guide for branch presidents on the postal financial
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PR ACADEMIC ESSAY Australian Olympic Swim Team Joseph Cosgrove – 00023060T – Word Count 1‚502 PR ACADEMIC ESSAY After reading this essay the reader should be able to distinguish the relevant public relations tactics used to manage the Australian Olympic Swim Team with their corporate image and reputation online via social media. The recent London Olympic games displayed a poor standard of how the Australian Swim Team performs when pushed under pressure. A key point here is an example of the
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confined only to plants. * No action taken against the quality control department. * Importance of Public Relations ignored. | * Promptness in reacting towards the problem and treating it as important * The approach by Coke should have been more specific. * The management should have discussed the issue and arrive at a common solution‚ then would have issued an explanation to the public. * Testing should have been done in the areas of shipment and transportation as well to ensure safety
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Case Assignment: The Second Industrial Revolution and International Relations HIS 101: Modern World History Dr. Christopher Johnson April 20‚ 2012 Introduction: Advances in technology always have and always will shape the way we interact with one another as individuals and as a society. Innovations introduced during the second industrial revolution have had perhaps the largest impact on international relations than any other period in time. New technology has opened borders and
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corporations suffered a large blow that could have crippled many other organizations financially. The issue involved the Johnson and Johnson Corporation also known as J&J and their Tylenol capsule product; this affected the company‚ its employees and the public. The J&J Corporation was not remembered for the incident but how the incident was handled and in this case study I will discuss the communication techniques that were used to create the outcome for the J&J Corporation.
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necessarily the same as the ones men achieved! " American women changed the meaning of public life itself. They did this over a long period of time while simultaneously shaping and adapting their own private sphere‚ the family‚ to changing times...women made possible a new vision of active citizenship unlike the original vision based on the worlds of small farmers and artisans" (Evans 3). Setting right most of the public relations is not an easy thing to do‚ and women were actually the ones who set the "records"
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communication‚ but communication is the most notable aspect. Moreover‚ Kamalipour claims that global communication is still a growing field that fits under most of the humanity sciences as‚ mass communication‚ international relations‚ politics‚ economics‚ social science‚ managements‚ and public administrations. Further‚ the area of global communication is growing rapidly and needs to be investigated more because the significant role it plays in solving conflicts between nations. The book theme started discussing
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Public Relations Every organisation‚ no matter how big or small‚ ultimately depends on its reputation for survival and success. Public relations is the use of news or business to carry out positive aspects about your company cultivating a good relationship with local press representatives creating an understanding between the organisation and public. Johnson & Johnson’s Tylenol Company has demonstrated the positive aspects of the business even during a crisis. The reason why Tylenol reacted so
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communicating just in case the whole misinterpretation gets in the middle of things and starts drama. * Sources: * "When Texting‚ Eligible Women Express Themselves Better." Newswise: News for Journalists‚ Press Release Distribution for Public Relations. Indiana University. Web. 10 Nov. 2011. <http://www.newswise.com/articles/when-texting-eligible-women-express-themselves-better>. * "Best Ways to Communicate Through Technology." ECommunications. ECommunications. Web. 10 Nov. 2011.
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