Public Relations and Marketing Both Public Relations and Marketing are very popular and useful majors in American universities. However‚ many people are not able to distinguish the differences between them because they have similar functions for a company. What is more‚ some companies set up a Marketing Department and ask the department to do the Public Relations tasks. According to what I learned from college‚ I would like to say that Public Relations is necessary for a successful company
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to connect with the stakeholders. References Chia‚ J. & Synnott‚ G. (2009) an Introduction to Public Relations from Theory to Practice. South Melbourne: Oxford University Press. Richardson‚ M. & Chapman‚ S. (2011) Key Concepts in VCE Business Management. Milton: John Wiley & Sons Australia Ltd
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The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations‚ profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century‚ mainly in the United States‚ but its foundation can
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Functions of Public Relations Functions of Public Relations The functions of public relations take many forms in different organizations. Public relations specialists handle organizational and societal functions such as media‚ community‚ consumer‚ industry‚ and governmental relations as well as political campaigns‚ interest-group representation‚ conflict mediation‚ or employee and investor relations. They help an organization and its public become accustomed and adapt to each other (U.S. DOL
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The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people‚ companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to
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Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task‚ and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique‚ the end goal is always the same‚ to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals with a broad
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