Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19‚ 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product‚ services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid
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MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
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Public relations describes the various methods a company uses to disseminate messages about its products‚ services‚ or overall image to its customers‚ employees‚ stockholders‚ suppliers‚ or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases‚ press conferences‚ speaking engagements‚ and community service programs. Although advertising is closely
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Journalists and public relations professionals have always been a topic of discussion in relation to their differences‚ similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism‚ discuss the differences and similarities of the two‚ and look at how the two opposing sides are needed within the media
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the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds‚ Subway‚ New York Metro Transit Authority (MTA)‚ Bay Area Rapid Transit (BART)‚ and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however‚ integrating both today has become a critical tactic
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Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations‚ companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases‚ newsletters‚ public appearances‚ etc. as well as utilisation of the world wide web. PR and
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JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
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Nigeria include Islam‚ Christianity and the worship of several indigenous deities. Formal public relations practice in Nigeria can be traced back to January 1‚ 1944 when the British colonial administrators established the first Public Relations Department.2 The department was headed by Mr D.C. Fletcher‚ as the leader of a group of staff‚ which included a public relations officer‚ an assistant public relations officer‚ a process engraver‚ a press officer‚ a publicity artist‚ an antiquities officer‚ a photographer
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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2014)‚ public relations is about reputation. This essay will focus on CIPR’s arguments and compare it with Bernays’ ideas and Nudge and persuasion theories. In the first place‚ this essay will introduce Grunig and Hunt (1984)’s four models; and then‚ analyse and evaluate Bernays’ ideas of public relations as propaganda and Nudge and persuasion theories; at the end‚ explore the similarities as well as differences among Bernays’ propaganda‚ Nudge and persuasion and CIPR’s ideas of public relations. According
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