Journalists and public relations professionals have always been a topic of discussion in relation to their differences‚ similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism‚ discuss the differences and similarities of the two‚ and look at how the two opposing sides are needed within the media
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Volume 1‚ Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization. The article
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Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations‚ companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases‚ newsletters‚ public appearances‚ etc. as well as utilisation of the world wide web. PR and
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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2014)‚ public relations is about reputation. This essay will focus on CIPR’s arguments and compare it with Bernays’ ideas and Nudge and persuasion theories. In the first place‚ this essay will introduce Grunig and Hunt (1984)’s four models; and then‚ analyse and evaluate Bernays’ ideas of public relations as propaganda and Nudge and persuasion theories; at the end‚ explore the similarities as well as differences among Bernays’ propaganda‚ Nudge and persuasion and CIPR’s ideas of public relations. According
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What is Public Relations Good For? There are many people who think they know what public relations is‚ but for the most part they don’t understand the importance that public relations offer. Public relations the key to every organization‚ without it they couldn’t function. Most definitions of public relations contain two concepts‚ communication and management. Public relations is the way in which organizations communicate to their public. Organizations use public relations specialist to gain
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Public Relations has a lot to offer‚ and political campaigning has a lot to learn. Campaigning‚ especially when it comes to politics‚ can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman‚ who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations‚ and without this flow of
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choice to pursue something that fit my personality. However did you know‚ “Public Relations Specialists held about 275‚200 jobs in 2008? “(Bureau of Labor Statistics‚ 5). Opportunities are best for college graduates who combine a degree in journalism‚ public relations‚ or another communications-related field with an internship in public relations. Vicki Nelson Director of Development for the Lampion Center Stated‚ “Public relations is telling stories‚ other people stories‚ but also listening”. Training
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10 Definitions of Public Relations 1. “Public relations is essentially a communication function‚ but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana‚ baik itu ke dalam maupun ke luar‚ antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins
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What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So‚ clearly‚ one of the major functions of public relations is to bridge the business/community gap. When
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