examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization‚ if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the
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Case 1: Advertising‚ Public Relations‚ and the 2008 Beijing Olympics: The Assignment Overview: The Chinese government left nothing to chance in its quest to host the 2008 Olympic Games. After narrowly losing its 1993 hosting bid‚ the Chinese government hired several public relations (PR) firms and consultants‚ including U.S.-based Weber Shandwick and Bell Pottinger‚ a British firm. The investment in PR paid off: The International Olympics Committee named China as the host of the 2008 games. In
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Topshop Background/History Topshop is a UK-based retailer‚ founded in 1964 by Peter Robinson. The first stand-alone Topshop store opened in 1970. In the 1990’s‚ the mainstream media considered it unfashionable‚ cleverly labelling it ‘Flopshop’ due to its relatively low varieties and simple designs. But it recently turned business around‚ even hitting profitability in 2008 when almost every retailer was in the red by expanding its collections and bringing in local designers to the foray. Currently
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Date: 06-01-2011 Word Count: 3710 Bachelor of Business (Marketing) Program Table of Contents Executive Summary 1. Literature Review 1.1 Sustainability 1.2 Store Design 1.3 Sustainable Store Design 2. Introduction of The Body Shop 3. Case Study: The Body Shop 3.1 Current Store Design 3.1.1 Store Infrastructure 3.1.2 Store Layout 3.1.3 Merchandise spatial planning 3.1.4 Visual Merchandising 4. Recommendation 5. Conclusion 6. References 1 2 2 3 6 7 8 8 9 11 12 13 14 23 24 Appendices
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good product generates its own PR. That‚ in a nutshell‚ is the success of Anna Hazare’s anti-corruption movement. The movement seemed to have a life of its own. Yet‚ it was a very successful PR exercise at the same time‚ and this is what leading public relations and communications firm Hanmer MSL has examined in this case study‚ the first of the thought leadership studies that Hanmer MSL’s new content service plans to put together on a regular basis. Anna Hazare took up an issue that affects the
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Grunig and Hunt (1984)’s four models of public relations are perhaps the most commonly used theories in the field. They are useful in that they divide a complicated subject matter into four fundamental areas which can then be separately addressed. Corporations may refer to these models in establishing their CSR efforts. For example‚ the first area (Press Agentry) deals with the activities of those who will do anything to gain publicity. Perhaps Bransonesque stunts are not appropriate for establishing
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Rationale ‘Studying the fundamental reasons why the proponents aim to establish a business coffee shop’. A coffee shop or cafeteria businesses are already popular worldwide‚ too many names‚ establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business that have a risk but can probably maximize profit. Mobile coffee shops that acquired equipments that almost within a vehicle that travels to different places is definitely
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THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM. BY AWOBAMISE‚ AYODEJI OLALEKAN MATRICULATION NUMBER: 089083015 DECEMBER‚ 2009 THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM. BY AWOBAMISE‚ AYODEJI OLALEKAN MATRICULATION NUMBER: 089083015 Being professional project submitted
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Explain The Physiology Of Two Named Body Systems In Relation To Energy Metabolism In The Body I am going to explain the physiology of the respiratory and cardiovascular system in relation to the energy metabolism in the body. Energy metabolism is where the nutrients oxygen and glucose are took in and delivered the organs. Energy is needed in order for our body to be able to function. Energy helps break down molecules and to build new molecules. The cardiovascular system consists of the heart‚
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Coffee Shop” CHAPTER I DESCRIPTION OF THE BUSINESS This chapter will primarily focus to the nature of the firm‚ its mission and vision‚ as well as the products and services it offers. Company’s Name Every business has its own uniqueness in order to be known by the public and that will be suited for the consumers. The name of the business is a brief description of what kind of business it is. The business is named as Savour Coffee Shop. Savour
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