Public Relations Review 39 (2013) 111–123 Contents lists available at SciVerse ScienceDirect Public Relations Review The Israeli Mossad and the media: Historical and theoretical perspectives Clila Magen ∗ School of Communication‚ Center for International Communication‚ Bar-Ilan University‚ Ramat-Gan 52900‚ Israel a r t i c l e i n f o a b s t r a c t This essay presents for the first time an integrated and comprehensive historical analysis of the relationship between the external
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budgeting‚ return on investment‚ and measures of effectiveness. As mentioned above‚ public relations practitioners not only participate in the dialogue to define CSR standards but they also play a crucial role in helping markets‚ audiences‚ and publics to be aware of the standards client organizations are willing and able to implement. Plan of Action: Three-factor Model of CSR Implementation and Application to Public Relations CSR requires a comprehensive approach that‚ according to Basu and Palazzo
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function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications? Corporate communications Press relations Product publicity Counseling 4 An insider trading crisis for an organization is what type of public relations crisis? Intentional event Act of nature Unintentional event Act of upheaval 5 Which of the following statements correctly reflects a characteristic of public relations as a marketing communications
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Our presentation today is about the advantages and disadvantages of living far from home. As you can see‚ in our class‚ we have many classmates come from the other regions. And I’m sure that this topic is not difficult to imagine and to understand. We devise our presentation in two aspects: social life and daily life. And we will tell you both advantages and disadvantages in two types of life. To many students coming from distant provinces‚ the experience of living away from home may be one of
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Public Relations Technique (Fall 2000) Course Project 12/15/2000 Instructor: Dr. Calvin Troup Freudian Influences upon Edward Bernays’ idea of Propaganda Fr. Augustine Tae Woo Jung 12/13/00 Introduction The term propaganda has had negative connotations. People are not only suspicious and skeptical about the word or the activities that bears the name‚ but they are cynical about
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is public relations disaster. They have put their brand image at stake. The way in which the Chairman and CEO of Coke M. Douglas Ivester disclosed about the new vending machines was inappropriate. Price discrimination can be called as a symptom of a problem in this case as it is not the strategic problem. If the customer relations team dealt with the situations properly then this problem would not arise. Issue Analysis: The main issue of this case as mentioned earlier is public relations disaster
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Century Leadership” address? Discuss initiatives outlined in “Supplemental Benefits Documentation: Board of Directors Retreat FY06”. Was damage done to Wal-Mart by the leaking to the public of the Board Benefits Strategy Document? Provide comments on recent Wal-Mart initiatives from strategy and public relations. Discuss Wal-Mart’s strategic social challenges. Did the 2003 case study provide the evidence of what Wal-Mart is facing? There are a few recommendations which could make the company
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of crisis‚ a public relations specialist must pull a specific strategy for each audience and understand how each audience it is going to react to this strategy. The public relations specialist needs to watch and analyze the audience to determine if its strategy is effective or not. If the strategy chosen it is not providing the results expected the specialist should make a smart move and change his plan. For this reason it is extremely important to always have a public relations specialist in
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external publics. It is important for an organization to have a strong internal communication as these internal publics helps to convince the external publics of the organization. The internal publics of Pepsi were consists of the employees of Pepsi like executives‚ managers‚ stakeholders‚ and anyone that has a say in the production of Pepsi’s products whereas the external publics consists of the whole American population‚ competitors‚ FDA and the media. Communications among the internal publics were
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communication * Corporate communication * Public relations * Marketing and communications * Organizational communication Corporate communication Corporate communication flourishes as a functional corporate activity and as a field of academic study. Corporate communication as a functional corporate activity is the process facilitating information and knowledge exchanges with the internal (employees and stakeholders) as key external (public‚ agencies‚ partners‚ government and media) groups
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