CRCM4007 Introduction to Mass Communication - Summary of concepts from Lecture 1 to Lecture 5 Lecture 1: Mass Communication Overview Defining communication and mass communication Mass Communication: A process in which a SHARED MESSAGE is transmitted between the MASS MEDIA ORGANIZATIONS and their AUDIENCE (collected in groups) Pervasiveness of Mass communication (Types of Mass Media: e.g. TV‚ Radio‚ Movie‚ Newspaper‚ Magazine) Hong Kong Mass Media Functions of Mass Communication Macro level: a. Surveillance
Premium Advertising Public relations Mass media
Power Power is an international relations concept. The effects of international power determine the extent that actors in the international arena can control their own fate and circumstances. In a report for the International Organization Foundation‚ Michael Barnett and Raymond Duvall present four types of international power that include compulsory power‚ institutional power‚ structural power and productive power. Compulsory power occurs when one actor directly exerts control over another. Institutional
Premium International relations Soviet Union World War II
Its seven a.m. and you are awakened by your alarm. You proceed to turn off the alarm‚ turn on the television and continue with your typical mundane Monday morning routine‚ just as a ‘weight-watchers’ commercial commences. Without knowing‚ you don your Nike shoes‚ your Calvin Klein sweats‚ and skip your morning breakfast; only a nutrimax power bar will do‚ because health seems to be your number one priority today. Mass communication and its facets like television play a vital role in our lives as
Premium Advertising Public relations Mass media
much more than public relations campaign for the mere fact that this case included the lives of several customers. This case study involved people of all ages‚ genders and economic statue; this case study is interesting cause the company chooses to alert people not to use the product and had a statewide recall. The internal products involved in the case were the workers at the line of the product‚ supervisors‚ and the companies executive committee and of course the public relations director Robert
Premium Public relations Mass media
| COM-351-502-SPRING2013-1--Principles of Public Relations | In the last 3 or 4 years‚ many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools‚ and why junk food and fast food should should
Premium Public relations Communication Health care
BUREAU OF LABOR RELATIONS Registration of Collective Bargaining Agreement Collective Bargaining Agreement (CBA) Registration It is the State policy to promote and emphasize the primacy of collective bargaining in setting working conditions or the creation of a mechanism by which employers and recognized and certified labor unions bargain collectively. The registration of Collective Bargaining Agreement refers to the process of determining whether the application for registration
Premium Collective bargaining Trade union Negotiation
|15% | |8. |Development Support Communication |5% | |9. |Advertising and Public Relations |10% | |10. |Media Ethic and Laws |5% | |
Premium Media Mass media Scientific method
Public Relations Review 37 (2011) 226–232 Contents lists available at ScienceDirect Public Relations Review The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum Sidharth Muralidharan ∗ ‚ Kristie Dillistone‚ Jae-Hwa Shin The University of Southern Mississippi‚ United States a r t i c l e i n f o a b s t r a c t The explosion of Transocean’s Deepwater Horizon‚ an oil-rig licensed to BP‚ set in motion a chain
Premium Petroleum Mass media Public relations
advertising‚ special events‚ direct mail‚ on-line discounts and promotions‚ and the like. “Marketing” means any and all ways of promoting your business. Advertising means buying space or airtime to deliver a promotional message designed to reach the general public‚ usually through print media‚ television‚ radio or the Internet. Of course‚ just about anything can carry an advertising message‚ including the sides of buses‚ bill-boards and park-benches. Marketing is not synonymous with advertising. Packroo (2009)
Premium Public relations Marketing
plan 2013 Name Table of Contents 1. Technical data 2 The student 2 The placement organization 2 Company supervisor 2 Supervising lecturer 2 Placement period 2 2. Conduct of business 3 Representation and PR Company 3 First public relations 3 Representation plus 3 3. Workday activities 4 4. Placement assignments 5 NHTV assignments 5 Company assignment 5 Time schedule 6 5. Attainment targets 7 6. Personal aspects 7 SWOT 7 Motivation 7 1. Technical data The
Premium Marketing Public relations Advertising