Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION‚ WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion‚ attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing
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Causes for loss of public enterprise What is enterprise ? The term “enterprise” has two common meanings: Firstly‚ an enterprise is simply another name for a business. we often come across this word when reading about start-ups and other businesses…“Simon Cowell’s enterprise” or “Michelle set up her successful enterprise after leaving teaching” etc. Secondly‚ and perhaps more importantly‚ the word enterprise describes the actions of someone who shows some initiative by taking a risk by setting
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CATLI ROBERTO TOPIC: Reaction on “Is there a Philippine Public Administration? R E A C T I O N P A P E R Of course there is a Philippine public administration considering the massive role of the bureaucracy in Public Administration. There is Philippine public administration because there is governance ever since. There is a Philippine public administration when we consider its major areas. But the quality of public administration in our country is not consistent through
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B. A. Political Science B. A. III Paper I PRINCIPLES OF PUBLIC ADMINISTRATION Unit I Meaning‚ nature and scope of Public Administration; Relation of Public Administration to other Social Sciences; Public and Private Administration; The role of Public Administration in the Modern State; Responsive Administration. Unit II Bases of Organization – Primacy of the Functional base; Principles of Organization; Hierarchy; Span of Control; Delegation of Authority; Centralisation and Decentralisation;
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Accounting for public heritage facilities – assets or liabilities of the government? The Authors Allan D. Barton‚ Department of Commerce‚ Faculty of Economics and Commerce‚ Australian National University‚ Canberra‚ Australia Acknowledgements The author wishes to thank three anonymous referees for their constructive comments on earlier drafts of the paper. Abstract Public heritage facilities – national parks‚ art galleries‚ museums and so on – are now required by professional accounting
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Nature Of Services Service Bundle: Offering several services in a same package. Element | Core Goods | Core Services | Business | Custom clother | Business hotel | Core | Business suits | Room for the night | Periphal goods | Garment bag | Bathrobe/ amenities | Peripheral service | Deferred payment plans | In-house restaurant | Variant | Coffee lounge | Airport shuttle | CORE BUSINESS: is the sector(s) of business activity that is the reason or purpose for being. Service/product bundle
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CLASSIFICATION OF SERVICES. (FRAMWORKS FOR ANALYSIS OF SERVICES). Problem: narrow exposure of managers to the variety of service industries; managers perceive their service as unique; management personnel is usually inbred; as a result‚ marketing thought in the field of services is underdeveloped. E.g.‚ hoteliers often spend their whole life in the industry or even one company‚ most airline managers have grown up in the commercial aviation industry‚ bankers and hospital administrators usually
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Discussion: The Addition of Public Transportation in Jakarta. Agree? Jakarta is well known for its traffic matter and this matter cannot be separated with public transportation. Public transportation is a public service that facilitates the need of citizens to travel from one place to another. Here in Jakarta‚ we have many kinds of public transportation‚ from a heavy-loaded-type such as train‚ to only-one-person-type such as ’ojek’. However‚ nowadays‚ citizens mostly prefer to take their own private
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Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR’s Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future‚ by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995)‚ argued to be the "father of public relations" and Ivy Lee (1877 1934) also argued to be the "father of public relations‚ PR practitioners have desperately
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