BACKGROUND Adidas AG FWB: ADS‚ ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear company‚ golf company (including Ashworth)‚ and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother‚ Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in
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service of human potential Misi : To Bring inspiration and innovation to every athlete in the world Lokasi : PT Nike Inc Jakarta Jl Jend Sudirman Kav 52-53 Ged Artha Graha Lt 26‚ Senayan‚ Kebayoran Baru Kabupaten/Kota: Jakarta Nama Perusahaan : Puma Bidang : Industri
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ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers
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Executive Summary The Cost Management and Product Management Accounting Techniques adopted by Puma are essentially reported on thereby describing the company’s strategic positioning and the challenges faced by Puma in implementing is techniques. PUMA was established in 1924 by founding brothers Schuhfabrik Rudolf Dassler and Adi Dassler and was renamed PUMA Schuhfabrik Rudolf Dassler in 1948 when Adi left the company to start his own shoe company‚ Adidas. This revolution of management came to understand
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2 List of abbreviations AG= Aktiengesellschaft/ stock corporation SWOT= Strengths‚ Weaknesses‚ Opportunities‚ Threats VIPs= Very important Persons CI= Corporate identity EU= Europe B2B= Business to Business B2C= Business to Customers 3 INTRODUCTION Within the scope of this essay‚ the target is to do divers strategic- analyses and to show alternatives and possibilities for a companies core business. For that purpose we chose the DAX30 Company Adidas AG. For the strategic reorientation
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important in many businesses‚ security is a protection on a business from threats that they may face. There are many types of security Puma should look into securing and safeguarding such as security for payment‚ customer confidential documents security‚ etc. Since in business customers will clearly be buying from Puma so they have to input their details and buy online. Puma should increase their security by inputting high security measures such as Firewalls‚ virus protection‚ systems that are anti hacking
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important shoe in the all of puma products. The price strategy of this shoe divides in some different part. Develop marketing strategy First， puma should analysis the market segmentation and consider the target about this product and positioning. Puma is famous in the sports products and they divide the market in different part with different price. And the target of this product is the fashion young age group who like driving and sports. Based on these factors puma can price this product. Make
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Strategic Audit of Harley-Davidson Case 16 Strategic Management MGMT 436 Group 5 Current Situation (Jw Hayes) A. Current Performance 2008 Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303‚470 down from 330‚619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture Mission We ride
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TYPES OF RETAIL FORMATS 1. CHAIN STORES: • Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. • These characteristics also apply to chain restaurants and some service-oriented chain businesses. • In retail‚ dining and many service categories‚ chain businesses have come to dominate the market in many parts of the world. Chain stores are a form of franchising. • The world’s
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