COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike‚ Adidas‚ Reebok‚ Puma and Indian brands) make‚ i.e Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state
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manufacturer in the world.[3] Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. The company ’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated into Adidas ’s current official logo.The
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benefits to consumers? Nike‚ Adidas and Puma are the examples of different brands that sell the same category of products. For instance‚ sport clothes‚ sport shoes‚ sport accessories and so on. They have been competing for a long time ago. Each brand had values that they promised. For instance‚ Nike‚ they promised to gives its customers more than just good athletic gear; Adidas promised performance‚ passion‚ integrity and diversity as their values; and Puma promised to be eco services which used to
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Marketing Plan: Adidas AG Taylor Fjeldheim Principles of Marketing Executive Summary Adidas AG sells sports shoes‚ apparel‚ and equipment in 170 different countries. There focus lies in football‚ soccer‚ basketball‚ running‚ training gear‚ golf‚ and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a
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manufacturer in the world.[3] Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. Adolf "Adi" Dassler started to produce his own sports shoes in his mother’s wash kitchen in Herzogenaurach‚ Bavaria after his return from World War I. In
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North America‚ Greater China‚ other Asian markets and Latin America. (Reuters) Adidas’ main goal is to have high consumer brand loyalty. A recent study showed that many sports’ goods consumers have a high brand loyalty towards Adidas‚ Nike‚ Inc.‚ Puma AG and several other sportswear brands. In addition‚ the study found consumers did not exhibit unduly high loyalty towards newly established brands. During the mid to late 1990s‚ Adidas divided the brand into two main categories and each has separate
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Athletic Shoes Industry Strategy Comparison Report of Nike‚ Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry‚ and the companies that operate within it. This analysis includes a comparison of Nike‚ Inc. and Adidas AG who are footwear manufacturers in the world. However‚ Nike spent thirty years developing from the
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not only manufacture sports but stuff related to fashion such as watches‚ perfume and sunglasses. Adidas was founded in 1949 by Adolf Dassler in Bavaria‚ Germany. The Adidas group first started out by manufacturing shoes and their only rivalry was Puma which was owned by his brother. Both the company wanted to excel further and outrun each other. Their success story begins here. Today Adidas Group has expanded its business to a large extend. They now have more company names and it has also gone
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Our Mission ... The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we continuously improve the quality
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aware of and respect each other’s beliefs‚ values‚ social practices‚ and socially shared expectations. Puma’s Near-Fatal Mistake Puma is a large supplier of sporting apparel‚ footwear‚ and accessories. The company‚ “distributes its products in more than 120 countries‚ employs more than 10‚000 people worldwide‚ and is headquartered in Herzogenaurach/Germany” (PUMA‚ 2013‚ p. 1). The United Arab Emirates (UAE) is second only to Saudi Arabia in Germany’s export business with reported sales worth
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