Tutor: Mr. Nguyễn Đăng Hoàng Report Case Study : eBay Group 6-Tut1BA10 Members: Lê Huy Thắng 1004000075 Phạm Quang Hiếu 1004000024 Nông Hải Âu Trần Văn Thắng Lưu Tiến Linh 0907010020 1004000076 1004000041 CASE STUDY: eBay Question 1: Macro-environment forces: Five-forces model Assumption: all arguments are equally important. Elements Arguments rapid industry growth recent entry of new competitors (especially fixed Rivalry (high) price/online retailers) users have low switching costs eBay’s
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1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business……………………………………………………………………... Page 3 1.2 Nike Origin and Background…………………………………………………………... Page 3 1.3 Nike Popularity…………………………………………………………………………
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work‚ sweat‚ perseverance and the desire to succeed. ********************************************************************* PUMA Puma is a large German-based multinational company.The company is perhaps best known for its football shoes. In the United States‚ the company is probably best-known for the suede basketball shoe. it introduced in 1968. Point Of Parity (POP) Puma catagorize under high-end athletic shoes. Point Of Difference (PODs) Puma’s market consists mainly of customers who are interested
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Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike and PUMA. The rivalry among existing competitors is pretty high in the sports and footwear industry. As ADIDAS deals with products of low product differentiation and the switching costs are low‚ the degree of rivalry is so high. The diversity of rivals‚ that is the rival firms like NIKE‚ PUMA are of different cultural‚ historical and philosophical backgrounds and so the rival moves are very difficult
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The Road To RoI Building a Strategy for Social Marketing Success INTRODUCTION The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand — it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? The road to social marketing success begins with a
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there is stiff competition .Using Porter’s Five Forces‚ we are analysing the strategies adopted by ADIDAS in this Case Analysis. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike‚ PUMA‚ FILA etc. The rivalry among existing competitors is pretty high in the sports and footwear industry as compared to other similar industries. ADIDAS has adopted several strategic measures for their market growth such as acquisition of an existing competitor
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2. Haier’s strategy analysis (Part A) 4 2.1 Haier’s strategy overview 4 2.2 Macroenvironment analysis 5 2.3 Industry analysis 6 2.3.1 Key points of the industry analysis 8 2.4 Industry key success factors (KSFs) 9 2.5 Internal analysis 10 2.6 Points on KSFs and internal analysis 14 2.7 Dynamic context 14 2.8 Purpose and stakeholders perspective 15 3. Recommendations (Part B) 17 4. Appendices 20 5. References 23 6. Assignment instructions 25 Summary This
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What are the key success factors in the European airline industry? ---When addressing this question we find it worthwhile to remind students that a KSF is what any firm in the industry must do to be successful. Based on this definition‚ the following KSF’s apply to the European airline industry: (1) A reputation for safety – This is a fundamental KSF for any segment of the airline industry. If a firm is not viewed as safe by potential passengers‚ they will not use the carrier. (2) Offering
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Introduction: Giordano International Limited was founded in 1981 and is a successful retailer and distributor of casual apparels operating in East Asia‚ South East Asia and the Middle East. Giordano operated in 20 countries and the corporate strategies encompassed values like quality‚ innovation‚ knowledge‚ simplicity and service. Its core competencies lied in creating ‘value for money’ thorough efficient supply chain and creating a good brand image by means of differentiation in customer services
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Nike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ▪ Helping people
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