Berenberg Capital Markets Equity Research Game plan adidas – Buy (initiation) Puma – Hold (initiation) John Guy Analyst +44 20 3465 2674 john.guy@berenberg.com Bassel Choughari Analyst +44 20 3465 2675 bassel.choughari@berenberg.com Rupert Trotter Specialist Sales +44 20 3207 7815 rupert.trotter@berenberg.com 25 April 2013 Sporting Goods For our disclosures in respect of section 34b of the German Securities Trading Act (Wertpapierhandelsgesetz – WpHG) and our disclaimer please see the end of
Premium Adidas Nike, Inc. Reebok
Fashion Introduction : Fashion‚ a general term for a currently popular style or practice‚ especially in clothing‚ foot wear or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term‚ costume‚ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear‚ while the term "fashion" means
Premium Haute couture Fashion design Fashion
ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial
Premium Financial ratios Balance sheet Financial ratio
30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts expect
Premium Athletic shoe Olympic Games Summer Olympic Games
Strategic Planning Department Revision for Higer Profits NIKE‚ Inc. One Bowerman Drive Beaverton‚ OR 97005 December 8‚ 2011 Submitted By: Bevilacqua‚ Nicholas Cometa‚ Nicholas Delgado‚ Ryan Jameson‚ Shaun Table of Contents Preface……………………………………………………………………………………………1 Nike Shareholder Information…………………………………………………………..………2 Background on 7 S Strategy………………………………………………………………………………….5 Structure…………………………………………………………………………………6 Shared Values……………………………………………………………………………8 Skills……………………………………………………………………………………
Premium Nike, Inc.
Copa Mundial Cleats Marketing Sales Preparation (Product and Marketplace) By: Jordan Hodge Product Copa Mundial Cleats Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979‚ but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today
Premium Adidas Nike, Inc.
| Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People Enthusiastic about sports
Premium Brand Brand management Nike, Inc.
quieted the hints of the Wilderness. Just the strides of a brute can be listened. Local Mexican will say that ’El Tigre’ has turned out. "Pundarikam" in Sanskrit‚ "Panthera" in Latin‚ "πάνθηρ" in Greek‚ "yaguareté" in Tupian. Whatever the name‚ it is a Puma‚ ruler of amazon - and he has turned out for chasing. The locals trust it to be the Lord of Dimness. What’s more‚ they trust that on its skin are the stars of the night sky. As per one indigenous myth‚ the panther procured its spotted coat by smearing
Premium William Blake The Tyger The Lamb
Ethical Issues affect every kind of business‚ from the smallest to the largest multinational company‚ for this essay I shall limit my investigation to the ethical concerns surrounding the very lucrative sportswear industry‚ the sports wear supply chain‚ and how it impacts on the lives of people world wide. Sportswear marketing is now aimed at all sectors of society‚ irrespective of age‚ sex or social class‚ it has grown into a multi million dollar industry (Lancaster & Reynolds‚ 2005). Although
Premium Ethics Business ethics
value of the assets. Moreover‚ some of the heritage assets have dual function. Example given in the PUMA/SBO (2002) is governments offices located in the historical palaces. There is some confusion whether to recognize this building as heritage assets or as normal assets. Military assets also do not exist in private sectors. The issues are whether it should be capitalised and depreciated or expensed. PUMA/SBO (2002) states that in US‚ military assets are divided into two categories which are for general
Premium Private sector Government Public sector