SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION Topic: Internet Retailingwith case study | SUBMITTED BY: AISHWARYA AGARWAL BBA (2012-2015) Roll No. : C-08 AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR CERTIFICATE OF ORIGIN
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1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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The Converse All Star is sneaker that has been around for over a century. beginning in the USA in 1917 it has seen large ups and downs in the market ever since its introduction. From being one of America’s most celebrated sporting shoe to Rock and Rolls go to sneaker. Converse All Stars (Formerly known as Chuck Taylors)‚ are by far the most recognized and purchased style of converse shoe. but what information can we gather from the external environment and what does it mean for the future of
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A Books by EDWARD L. BERNAYS CRYSTALLIZING PUBLIC OPINION (1923) AN OUTLINE OF CAREERS (1927) (Edited and contributed to) PROPAGANDA (1928) SPEAK UP FOR DEMOCRACY (1940) TAKE YOUR PLACE AT THE PEACE TABLE (1945) PUBLIC RELATIONS (1952) THE ENGINEERING OF CONSENT (1955) (Edited and contrib1tted to) I CRYSTALLIZING PUBLIC OPINION by EDWARD L. BERNAYS Counsel on Public Relations j Former Lecturer on Public Relations and Adjunct Professor Public Relations‚ New York University. Former Visiting
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INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product‚ advertising‚ on the other hand‚ is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense‚ the author plans to use advertising in order to be able to impart
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Advantages and Disadvantages of Robotic Surgery Tresha Reid-Matthew DeVry University Robotic Surgery is a surgical technology in the world of healthcare that doctors are opting to use for many surgical procedures on humans today. Robotic surgery is a procedure that involves a surgeon manipulating the hands of a robot. Many people don’t know enough about robotic surgery. It is very important for everyone to familiarize themselves with this technology because in the near future this equipment has
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make a huge difference in a mock juror’s sentencing. However‚ depending on the pretrial restrictions on the media‚ the pretrial publicity (PTP) may reach potential jurors‚ which may affect the jurors’ ability to objectively assess the evidence in the trial and to make an informed verdict. Hope et al. (2004) tested four hypotheses related to prejudicial trial publicity. Hope‚ Memon and McGeorge (2004) hypothesized that mock jurors that were exposed to negative PTP would cause an elevated rate in
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NIKE Inc. principle business activities are the design‚ development‚ and worldwide marketing of high quality footwear‚ apparel‚ equipment‚ and accessory products. They sell their products through NIKE owned retail stores and internet sales‚ and through a mix of independent distributors and licensees worldwide. Virtually all products are manufactured by independent contractor‚ with all footwear and apparel manufactured outside the US‚ while equipment products are mostly manufactured within the
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As Kino is climbing‚ he hears "the Song of the Family[…] become as fierce and sharp and feline as the snarl of a female puma(Steinbeck 84)." Kino compares the Song of the Family to a female because subconsciously he knows that women have just as much ferocity as men do‚ when it comes to protecting their family. Females are also‚ arguably‚ more instrumental to the continued
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because there M logo is recognized around the world when you see the M you know its McDonalds 2. Describe a company that has gotten publicity from the news media. Why did the company get publicity? Was positive or negative publicity? (1-5 sentences. 2.0 points) Apple gets publicity from the media for there new inventions that everybody wants. They get good publicity because they are in the media about all the ground breaking things they come up with. 3. Describe a real or made up example of word
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