Behavior * Economic man * Primarily rational 合理的 * Complete knowledge * Needs defined清晰的 * Estimate satisfy action判断令人满意的行为 * Maslow马斯洛 * Physiological 85%生理学上的 * Safety 70% * Social 50% * Esteem 40%尊敬 * Self actualization 10%自我实现 * High evolvement decisions * Low evolvement decisions * Engle-Kollat-Blackwell (EKB) * Mentalist心灵主义者 -exposure揭露‚ attention‚ comprehension理解‚ acceptance‚ retention保留 -stored information personality‚ attitudes
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Alcohol and Advertising Throughout the history of television‚ viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol related disease and death? How is advertising affecting us? The goal of this essay is to collect evidence‚ both theoretical and empirical‚ that would address the question of whether advertising affects in any measurable manner alcohol consumption and mortality from alcoholism
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Humour in Advertising Introduction The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex‚ mental stimulus illuminates‚ or amuses‚ or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotions. These positive emotions can potentially lead to cognitive processes that entice the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember
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Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign‚ e.g.‚ slogans‚ layouts‚ and 2) complete plans for media such as radio‚ TV‚ newspapers‚ billboards‚ magazines‚ etc. Additional services include aid in marketing and distribution of products‚ and marketing research to test advertising effectiveness. Its activities are organized in a traditional
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Viral Advertising So you think amalayer? This line has been viral for quite some time on the internet and easily spread on Filipino people. A controversial amateur video of an irate train commuter yelling at a lady guard over the passenger’s failure to follow security procedures has gone viral on social networking sites.Viral is something that becomes very popular by circulating quickly from person to person‚ especially through the internet. Common viral videos of silly people doing humorous content
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CONTENT 1. Introduction…………………………….…………………………………….Page3 2. Information Technology and Purchasing……………………………………Page 3 3. E-purchasing…………………………………………………………..…….Page 4 3.1. E-sourcing……………………………………………………………...….Page 5 3.2. E-procurement…………………………………………………..………….Page6 3.3. Electronic Data Interchange (EDI)………………………………….……..Page 7 4. Examples………………………………………………………………...…..Page 7 4.1. Slow implementation……………………………………………………..Page 7 4.2. Fast Implementations……………………………………………………..Page 8 5. Conclusion………………………………………………………………………
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networking platform for self-promotion‚ advertising and multimedia interaction. With new apps and add-ons‚ Facebook users can send each other a virtual drink‚ create and host events‚ advertise their businesses through social ads‚ and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook‚ the little networking site became a powerhouse in the online-marketing community. But will Facebook ever drive the Business of advertising ? How can Facebook Ads compete with
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The Objectives of Maintenance Management Maintenance management can be considered as the direction and organization of resources to control the availability of equipment. The tasks associated with maintenance can be divided into three main areas; work management‚ plant condition control and cost control. Work Management Work management is concerned with the logistics of organizing maintenance and has the following objectives: * To identify‚ control and co-ordinate the resources (labor‚ spare
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