of a competing company that is a hybrid (they have a traditional brick-and-mortar business plus a presence on the web). The Iconic – premier online fashion retailer/store Myer – bricks and clicks * Explain the pros and cons of dealing with each type of company. Pure play internet companies operate solely on the internet‚ while click & mortar businesses combine a physical presence with online selling or marketing. The Iconic only has an online store; one major problem is that you cannot
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Electronic commerce‚ commonly known as e-commerce‚ is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce‚ electronic funds transfer‚ supply chain management‚ Internet marketing‚ online transaction processing‚ electronic data interchange (EDI)‚ inventory management systems‚ and automated data collection systems. Modern electronic commerce
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indirectly. Competition happens on two levels: Product or service competition. Due to the shift of focus for Amazon‚ it has become the "Earth’s biggest anything store". Its competitors have expanded from just online book retailers Barnes and Nobles and Borders to top audio retailers CDNOW.com and online auction house e-bay.com. Amazon has an overall lead of 40% market share against the other online retail firms. Their international business has more than doubled over the past 2 years Amazon’s primary
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STRENGTHS Strong management team and good corporate strategy in both North American and overseas markets First movers advantage in e-commerce Brand recognition and reputation Trademark "Just Do It" Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.) Strong control over its own distribution channel Strong customer base Strong financial position with minimal long term debts Innovative designs in footwear enabling consumers
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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such as the massive telecom company Telefónica CTC in Chile • Heightened competition. Intense competition among domestic and foreign brands raises marketing costs and shrinks profit margins.Brand manufacturers are further buffeted by pow- erful retailers that market their own store brands. Many strong brands have become megabrands and extended into a wide variety of related product categories‚ presenting a sig- nificant competitive threat. • Industry convergence. Industry boundaries are blurring
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work? First of all brands such as Adidas or Nike have opened their own retailer store and have their own manufacturers. Shoes can also be sold in department stores‚ wholesalers‚ etc... Today the new business canal of distribution is internet. There are 3 group types in the distribution of shoes on internet: the pure players‚ the generalists’ pure player and the traditional shoe seller also called click and mortar. We call the pure players‚ the companies which operate only on internet and in our case
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Dan Shahrezaey Understanding Retailing Assignment 1 Date of Issue- 10/01/2011 Submission Date-18/02/2011 Tutor- Mike Delaney Task 1 P1 A retailer is a person that buys goods which are sold in considerable vast quantities. The items are bought from the manufacturers and they are then sold to consumers. The retailer’s bulk buys their items and breaks down into quantities that are deemed suitable for the customers to buy at a larger price than the cost. The retail industry that exists in
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1.0 Introduction The grocery industry is a huge‚ fragmented and enormously competitive environment and there are currently several examples of grocery companies that are making effective use of the internet as a link with customers (Delaney-Klinger‚ 2003). In particular‚ Tesco currently have internet channels for selling groceries that are profitable (Hall‚ 2001; Koller‚ 2001). During the late 1990’s many new companies were set up to utilise the perceived advantages from using the internet
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Estate‚ Insurance‚ and Stock Trading Online 3.6 Banking and Personal Finance Online 3.7 On-Demand Delivery Services and E-Grocers 3.8 Online Delivery of Digital Products‚ Entertainment‚ and Media 3.9 Online Purchase Decision Aids 3.10 Successful Click-and-Mortar Strategies 3.11 Problems with E-Tailing and Lessons Learned 3.12 Issues in E-Tailing Managerial Issues Real-World Case: Wal-Mart Goes Online Answers to Pause/Break Section Review Questions Section 3.1 Review Questions 1. Describe
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