SUMMER INTERNSHIP PROJECT REPORT ON “PROMOTION AND SALES OF PAID ADS for MYDEALS247.COM.” AT A Project Report Submitted In Partial Fulfillment of the Requirements For The Award of the POST GRADUATE DIPLOMA IN MANAGEMENT TO M.S.RAMAIAH INSTITUTE OF MANAGEMENT BY TARAN RAINA ( Reg no: 121147) BATCH 2012-2014 Under the guidance of DR. ASIM KUMAR BANDYOPADHYAY
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The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products‚ ranging from bottled mineral water to soft facial tissues‚ cups‚ juices and chips. Gulfbusiness website writes that the main aim of Masafi Company is to strengthen
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An Analysis of Current Supply Chain Best Practices in the Retail Industry with Case Studies of Wal-Mart and Amazon.com by Colby Ronald Chiles and Marguarette Thi Dau Bachelor of Science in Industrial Engineering (2001‚ 2004) Georgia Institute of Technology Submitted to the Engineering Systems Division in Partial Fulfillment of the Requirements for the Degree of Master of Engineering in Logistics at the MASSACHUSTS IST OF TECHNOLOGY E Massachusetts Institute of Technology June 2005
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and trust as a part of the package‚ and the business are delivering choice and convenience with multi-channel to meet their customers changing needs. The virtual assortment for instance now covers over 200‚000 product lines and the development of ’click and collect’
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Our plan Our aim is to make M&S a truly international‚ multi-channel retailer – accessible to even more customers around the world. We have created considerable momentum through a wide range of activities and are making good progress. Focus in the UK Trusted food - In a year when trust was more important than ever‚ customers turned to M&S for great quality‚ responsibly sourced food. Our innovation kept them coming back – with over 1‚900 new lines. Cheshire Oaks - Every aspect of the new M&S
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collaborating with business partners‚ conducting e-learning‚ and conducting electronic transactions within an organization Pure and Partial E-Commerce Partial e-commerce is when a company will sell a good through the internet but the fulfillment of the good will need to take place in the "real" world. E.g.‚ buying a book on Amazon‚ they will have to send it to you physically. Pure e-commerce is when everything happens on the internet. E.g.‚ buying music / movies on iTunes. in these case the product
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strategy‚ also known as attractive strategy‚ generally through the use of intensive advertising‚ sales promotion and other activities‚ causing the consumer’s desire to buy‚ to stimulate buying motives‚ thus increasing the pressure on brokers‚ prompting retailers to wholesalers‚ wholesalers purchase to the manufacturer‚ and ultimately to meet consumers’ needs‚ to promote sales. For newly established companies or shop like ours‚ the most realistic and most effective practice is not "push" strategy‚ or
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Managing Information Managing Information in Organisations Report Table of Contents: I. Introduction ……………………………………………………………………………………………………………………. 3 1. E-marketing as new competition field …………………………………………………………………………….. 3 2. H&M facts ………………………………………………………………………………………………………………………. 3 II. HM.com as an example of great e-marketing ……………………………………………………………….... 4 1. H&M website’s development of existing business practice and channels of communication 4
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1202010203 1. Garden.com’s supply chain Garden.com’s business model is based upon its virtual supply chain which provides customers with a convenient location for one-stop shopping. Garden.com’s supply chain includes four different actors: Suppliers‚ retailer (Garden.com itself)‚ end-customers and Fedex. The company fulfils the function of a facilitator that acts as a bridge connecting suppliers and end-customers. With regard to the design of Garden.com’s supply chain‚ two different kinds of structures
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Opening of the internet to commercial activity‚ the creation of naming conventions for URLs and the development of a user friendly and free interface i.e. the browser were the three major developments that led to the advent of what is known as “e-business”. As the economy has moved from agrarian to industrial to information age‚ the focus of the businessmen or the wealthy and powerful has also shifted in terms of the ways of obtaining wealth or doing business. In the agrarian age there was shortage
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