1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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Fast food companies such as McDonald’s‚ Taco Bell‚ and KFC are all an example of monopolistic competition. Monopolistic competition is characterized by (1) a relatively large number of sellers‚ (2) differentiated products (promoted by advertising)‚ and (3) easy entry and exit from industry (McConnell p.445). Fast food companies fit into monopolistic competition because consumers perceive that there are non-price differences among the competitors’ products‚ there are many producers and customers
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players in the supermarket industry- Tesco‚ Asda‚ Sainbury‚ Safeway and Morrisons (ChinaCCM). Thus‚ the supermarket industry in the UK could be described as an Oligopoly Market. Oligopolies lie between the definitions of perfect competition and pure monopoly. Firstly‚ there are several sellers but only a few big companies who have a large market share in the industry. In the UK‚ the five big supermarkets totally have 3/4th of the market share (123help me! com). Secondly‚ barriers to entry in the supermarket
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in the market. There are 4 types and they are: Perfect competition Pure monopoly Monopolistic competition Oligopoly Perfect competition: It includes various buyers and sellers and all the products are homogeneous and same. In perfect competition there is no control over price. The output depends on customers demand. For example: Daily necessary items like rice‚ salt‚ sugar can be in perfect competition. Pure monopoly: There is only one seller but various buyers and he has the control over
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Unit Elastic Demand Formulas: ED= % change in quantity demand % change in price ED= %▲D %▲P ED= Q2-Q1 Q2+Q1 2 P2 – P1 P2 + P1 2 The Market Structure Perfect Competition - Pure competition - Large number of firms all producing essentially the same product. - Assumes that firms and buyers are “ PRICE-TAKERS” 4 conditions for Perfect Competition - Many buyers and sellers participate in the market - Sellers offer identical
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QUESTION 1 QUESTION 1.1 Market structure MTN and Vodacom 1.1.1 Introduction The South African mobile market structure can be classified as an oligopoly‚ or even a duopoly‚ with two firms‚ Vodacom and MTN of more or less the same size dominating the market. Both Vodacom and MTN have market shares of at least 35%. This implies that both firms can be classified as ‘dominant’ i.t.o. the Competition Act. It is also important to note that the combined market share of the two large players is approximately
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Profit Maximiser MR = MC An industry can be defined from two criteria: - similarity of products - similarity of economic activities A Sport industry can be defined as a cluster of firms that: - produce sport activities - provide products and services - trade and sell products Meeks ‘3-Sector’ Model of the sport industry: Sector #1: Sports Entertainment Sector #2: Sports Products Sector #3: Sports Support Organisations Li‚ Hofacre and Mahoneys ‘2-Sector’ Model of the sport industry:
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ECO/365 Final Examination Study Guide This study guide prepares you for the Final Examination you complete in the last week of the course. It contains practice questions‚ which are related to each week’s objectives. Highlight the correct response‚ and then refer to the answer key at the end of this Study Guide to check your answers. Use each week’s questions as a self-test at the start of a new week to reflect on the previous week’s concepts. When you come across concepts that you are unfamiliar
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Eco 265 Final Studyguide ECO/365 Final Examination Study Guide This study guide prepares you for the Final Examination you complete in the last week of the course. It contains practice questions‚ which are related to each week’s objectives. Highlight the correct response‚ and then refer to the answer key at the end of this Study Guide to check your answers. Week One: Fundamentals of Microeconomics Objective: Differentiate between macroeconomics and microeconomics. 1. Macroeconomics
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1 compare and contrast sole proprietorships‚ partnerships and corporation. In your essay describe each of these forms of business ownership (and compare them). And‚ provide three advantages of each based on text and class lectures. Most business is uncomplicated‚ owner-operated operations‚ or what are known formally as sole proprietorships. The owner or manager takes all the responsible for liabilities incurred by the organization and has control over its actin. Advantages of a sole proprietorship:
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