Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
Premium
PENGUIN BOOKS FAST FOOD NATION ‘What makes Fast Food Nation different is that it is not the predictable anti-meat‚ anti-fat‚ anti-additives‚ anti-non-dairy creamer‚ anti-have-any-fun rant against McDonald’s… it is meticulously researched and powerfully argued’ Observer ‘Schlosser could do for the fast food industry what Rachel Carson’s Silent Spring did for producers of pesticides’ The Times ‘Eric Schlosser may be the Upton Sinclair for this age of mad cow disease… [He has] a flair for dazzling
Premium Fast food Fast food restaurant Fast Food Nation