DELIGHT AT YOUR DOORSTEPS: A Marketing Plan for Selecta Ice Cream Company Background Selecta Dairy Products‚ Inc. (Selecta) is the ice cream unit of food and beverage conglomerate Republic Flourmills (RFM) Corporation. It got its name from the Selecta Refreshment Parlor owned by Ramon Arce and his wife Dona Carmen‚ flocked not for its main American dishes but for its ice cream. In 1946‚ the parlor introduced a carabao milk-based ice cream‚ and thus Selecta ice cream was born. In 1990‚ the small-time
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CORPORATE SOCIAL RESPONSIBILITY OF PETRON CORPORATION Submitted by: Dianne C. Buenaventura MBA 652- Corporate Social Responsibility Submitted to: Dr. Emelyn Quintos- Libunao PETRON CORPORATION The largest oil refining and marketing company in the Philippines. Supplying nearly 40% of the country’s oil requirements‚ our world-class products and quality services fuel the lives of millions of Filipinos. BUSINESS DESCRIPTION Petron Corporation (Petron)
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various packaging products. For generations‚ the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen‚ Ginebra‚ Monterey‚ Magnolia‚ and Purefoods. Flagship product‚ San Miguel Beer‚ holds an over 95% share of the Philippine beer market. Through strategic partnerships it has forged with major international companies‚ San Miguel has gained access to managerial expertise‚ international practices
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San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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Martina Javellana 03/19/10 COM 324: Communication Theory and Society The Narrative Paradigm in Advertising Persuasion I. Definition of the Theory The Narrative Paradigm Theory is grounded on Fisher’s explanation of storytelling as something natural to man stating that men as “homo narrans” are the “storytelling animals” (Wood‚ 200). This is an activity most basic to humans and an activity that is distinctive to them. Men relate their experiences in the form
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Equity Research Latin America Food Products Sector Note 16 October 2012 Mexico Food & Beverage Mexican Food: Rich but tasty – Initiating Coverage Rafael Shin Initiating coverage on the food sector We are initiating coverage of Mexican food companies Grupo Herdez‚ Grupo Bimbo rafael.shin@btgpactual.com and Gruma with BUY‚ NEUTRAL‚ and NEUTRAL ratings‚ respectively. This initiation +1 646 924 2472 brings our coverage of Mexico consumers to 9 stocks and of Mexico as a whole to 22
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Chile Con Carne Chili con carne literally "Chili with meat"‚ often known simply as chili is a spicy stew. The name "chili con carne" is taken from Spanish‚ and means "peppers with meat”.Traditional versions are made‚ minimally‚ from chili peppers‚ garlic‚ onions‚ and cumin‚ along with chopped or ground beef. Beans and tomatoes are frequently included. Variations‚ both geographic and personal‚ may involve different types of meat as well as a variety of other ingredients. It can be found worldwide
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------------------------------------------------- CASE STUDY REPORT ------------------------------------------------- ON ------------------------------------------------- “OSCAR MAYER: STRATEGIC MARKET PLANNING” MARKETING PROGRAM DESIGN Under the guidance of ... Presented by: INTRODUCTION Oscar Mayer‚ a part of Kraft Food‚ is into Red Meat market in the United States of America. In the recent past‚ the company acquired Louis Rich which is into white meat products (Turkey)
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Organization Studies http://oss.sagepub.com/ Social Remembering and Organizational Memory Michael Rowlinson‚ Charles Booth‚ Peter Clark‚ Agnes Delahaye and Stephen Procter Organization Studies 2010 31: 69 originally published online 12 November 2009 DOI: 10.1177/0170840609347056 The online version of this article can be found at: http://oss.sagepub.com/content/31/1/69 Published by: http://www.sagepublications.com On behalf of: European Group for Organizational Studies Additional
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OSCAR MAYER: STRATEGIC MARKETING PLANNING 1. COMPANY PROFILE:- Oscar Mayer Foods Corp. is the maker of one of the most venerable and successful food brands currently available on supermarket shelves. The company’s sliced meats and other products are sold across North America and in parts of South America and Asia. Oscar Mayer’s product line includes a wide range of popular meats‚ including hot dogs‚ bacon‚ and pre-packaged lunch combinations. In the early 1990s‚ the company also tried its hand
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