Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival‚ the company dissolved and Rudi Dassler established PUMA and Adi Dassler‚ renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the athletes in Olympic Games wear Adidas shoes. The company started to lose its market share rapidly
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Adidas Table Of Contents * Introduction 2 * 4 Environmental Factors 3 * 2 Major Factors 4 * Planning‚ Strategizing‚ Organizing‚ Leading‚ Controlling 5 * General Conclusion 6 * General Recommendations 7 Introduction Adidas Group. A company that is still delivering state-of-the-art sports footwear‚ apparel and accessories that has been renown for it tradition trademark of it “three stripes” internationally over the years
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||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company was named after
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For Adidas‚ the beginning was with shoes. “Shoes to play in‚ shoes to play better in‚ shoes to win in.” Shoes that‚ one day would go on to be worn by champions that would win trophies and medals‚ shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today‚ Adidas is one of the world’s leading brands‚ recognized and respected. In 1925‚ in a small German village‚ the world got its first taste of Adidas. It was there‚ in a village by the name
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Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear/advertise
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Adidas sports wear competes in the most competitive market. The sports apparel industry has been Nikes market. Over the past years Nike has gain a competitor in Adidas. Adidas is a growing company because it changed its strategy to deal with every major sport and not just tennis and soccer and the European market. Adidas was able to get some major colleges to use their equipment. Some major colleges to change are UCLA‚ Notre Dame‚ and Tennessee to name a few. Since the change Adidas has grown into
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Jackie Smith April 30‚ 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry‚ trailing its main competitor Nike. Adidas has a strong focus on both performance and style‚ as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barr
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Mix for Adidas? Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels‚ equipment and accessories‚ the Adidas group has a diverse brand portfolio consists of: Adidas: footwear
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are basically rooted in the Middle East Asia. Analyzing own strengths and weaknesses and capturing new opportunities or avoiding threats‚ are one of the most important factors for reaching this goal. This paper is dealing with the German apparel “Adidas”‚ which is one of the world’s largest manufacturers for sportswear and sport utilities. But why are they one of the leading global players in this certain industry? There are some key factors‚ which influenced their worldwide success. A part of different
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is to compare and identify the various marketing strategies followed by two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies. INTRODUCTION OF THE COMPANIES ADIDAS Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear company‚ golf company (including Ashworth)‚ and Rockport. Besides
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