Air India plans a turnaround strategy without wage and job cuts After all the turbulence national air carrier Air India went through in the recent past‚ Arvind Jadhav‚ Chairman and Managing Director of the beleaguered airlines is now determined to have a positive balance sheet by 2014-15 and is ready with a turnaround strategy. Some of the key targets the national carrier has set for itself include achieving 25 million domestic and 15 million international passengers by 2015‚ 93% on-time punctuality
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Special Economic Zones in India TANUJ BHUSHAN AND APARNA SHARMA To provide an internationally competitive and hassle free environment for exports‚ the Government had introduced the concept of SEZ in the Export-Import Policy‚ 2000. This concept has transformed the focus solely from exports to multi market where the equivalent weightage is given to tourism‚ township‚ ports and it is not confined to manufacturing alone. This article attempts to analyse the SEZ in India‚ types of SEZ and incentives
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Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
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government was on an upswing‚ the campaign was highly innovative‚ the economy in good nick with growth rate around 9.5% and the image of its leader Mr. AB Vajpayee was most respected. The party perceived itself to be in the driving seat and its campaign “India Shining” was expected to hit off well with the electorate. In spite of strong economic indicators‚ fairly good record of governance‚ general sense of well being and all the predictions of re-election‚ the BJP were stunned. The congress campaign negated
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McDonalds entering the Indian market Presented to Dr. Madiha Metawie Done by: Hosam Doaa Elkhateb Moha Abd Elsattar Elsawy Omar Khaled Fayez Maged Eldesouqy Eleraqee Ahmed Mohammed Adly Content 1) Introduction 2) Problem definition 3) Literature survey 4) Theoretical framework 5) Research variables 6) Hypothesis development 7) Research design 8) Data collection methods 9) Research plan Introduction: McDonald ’s Corporation is the world ’s largest chain of hamburger fast
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environment showing potential for growth in the early 90s due to economic liberalization‚ population and income growth‚ MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global‚ act local’ in its transnational strategy‚ taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow: Firstly‚ the main geographical consideration
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Introduction Personal Care Market Oral Care Market (70 years) Home care Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment. Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India. Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior
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Was Stalin’s push toward Industrialization worth it? Industrialization is‚ of course‚ an essential progression in any modernized country. However‚ Joseph Stalin’s management of industrialization in the USSR has always been a topic of great contention. it was presented by official propaganda as an essential and indispensable step in building the material foundations of socialism. The next important distinction was that Stalin’s industrialization was not based on private enterprise‚ but was totally
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FINAL THESIS REPORT A STUDY ON “ MOBILE MARKETING IN INDIA” PGDM – SEMESTER – IV SESSION:2008 – 2010 SUBMITTED TO: SUBMITTED BY: Dr. Robert R K. Das Pattanayak Mohd Haris Zameer
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KRAFT FOODS (CADBURY INDIA) "MAKE TODAY DELICIOUS" COMPANY OVEVIEW Cadbury is fully owned subsidy of Kraft Foods Inc Kraft Foods and Cadbury deal in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company Sales in more than 160 countries Approximately 140‚000 employees Operations in more than 70 countries IN INDIA Cadbury began its operations in 1948 by importing chocolates
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