October 20‚ 2012 CHAPTER I INTRODUCTION CHAPTER II HISTORICAL BACKGROUND CHAPTER III PROJECT CONCEPTUALIZATION CHAPTER IV AREA EVALUATION AND SITE DESCRIPTION CHAPTER V MARKETING ANALYSIS CHAPTER VI MARKETING STRATEGIES CHAPTER VII FINANCIAL STATEMENT APPENDICES CHAPTER VIII TECHNICAL COMPONENTS TABLE OF CONTENTS: CHAPTER I: INTRODUCTION * Introduction………………………………………………………..….…………..…1 * Acknowledgement………………………………………….……..…………………2
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Barnes – VP of Marketing Ted Kwok – VP or R&D 1. What are the issues with current IT planning process? Budget given is equal to 2% of revenue Budget might fluctuate depending on actual revenue Budget for new infrastructure and initiatives/strategies are basically leftovers after the maintenance cost/keeping the lights on. As the current IT assets age‚ their maintenance cost will get higher and this will have a greater squeeze on the budget for new infrastructure – will take up 100% in 5 years
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Situation Analysis BMW M5 Market Table of Contents 1.0 introduction............................................................................................................... 2.0 Situation Analysis/Current Marketing Mix 2.1 Current Product 2.2 Current Pricing 2.3 Current Distribution 2.4 Current Promotion 3.0 Brand Positioning Theory 3.1 Define Brand Positioning 4.0 Target Market Identification 4.1 Geographic Segmentation 4.2 Demographic Segmentation 4.3 Psychographic Segmentation
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Chapter 4: Mini Case 1: Smith‚ Smith‚ Smith‚ and Smith is a regional accounting firm that is putting up a new headquarters building. The building will have a backbone network that connects eight LANs (two on each floor). The company is very concerned with network errors. What advice would you give regarding the design of the building and network cable planning that would help reduce network errors? I have to make some assumptions regarding the network design for this new building. Since they
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The Commerce Tavern Case Summary The Commerce Tavern restaurant business opened back in 1982 in Williamsburg historical Merchants Square area offering the finest colonial-cuisine food and ales. The restaurant location was a stop on the free bus route through Colonial Williamsburg and had enjoyed brusque business since its opening favored mostly by the locals- townspeople as well as faculty and students of the College of Williams and Mary. The tavern was featured in several gourmet magazines and
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Hofstede Mini Questionnaire To prepare for the second tutorial please complete the following short questionnaire. Each answer has a scale from A to F. You need to circle one letter for each question. There is some guidance to explain each scale (eg very high anxiety etc)‚ and it important to identify the place on each scale that you feel best applies to you personally. This questionnaire was developed from an original instrument designed by Mead (2000‚ pp.103-105) 1. Suppose that your
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Chapter 8. Mini-Case Assume that you have just been hired as a financial analyst by Triple Play Inc.‚ a mid-sized California company that specializes in creating high-fashion clothing. Because no one at Triple Play is familiar with the basics of financial options‚ you have been asked to prepare a brief report that firm’s executives can use to gain a cursory understanding of the topic. To begin‚ you gathered some outside materials on the subject and used these materials to draft a list of pertinent
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Mini Ethnography at Colors of Inequality Conference I chose to do my ethnographic study at the Intergenerational Spring Seminar sponsored by the Unitarian Universalists United Nations Office (UU-UNO). The theme for this year’s conference was The Colors of Inequality: Costs and Consequences Conference. This conference took place at three locations throughout New York City. The three locations it took place at were All Souls Church (NYC)‚ the Salvation Army International Social Justice Commission
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BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market [roughly around 16%] for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 will lay the foundations of the future of BMW brand in America. Their phase I was a success‚ and they had two months between the launch and the product availability to further ingrain their brand image in the hearts of the Americans
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iPAd Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working‚ such as professionals in the field
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