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    978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts‚ without express permission of the Publishers‚ for educational purposes only. In all other cases‚ no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise without either the prior written permission of the Publishers or

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    SPECIAL TOPICS IN SUPPLY CHAIN MANAGEMENT 1 SYNDICATE ASSIGNMENT Assignment Brief In your study syndicates‚ you are expected to read‚ analyse and interpret the key underlying issues of the following case-study titled "The Privileged Fly". Five (5) questions have to be answered and these questions can be found at the end of the case study. Your answers to the questions must relate to the issues in the case‚ however you are expected to support your responses with appropriate and relevant literature

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    Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are

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    mall and other restaurants UA&P is a premier university that is why it has one of the highest tuition fees in country Students come from middle income to high income families with an average disposable allowance of around P100-P150/day. MARKET STUDY Purchasing Decisions of Customers Are influenced by attitudes‚ beliefs and emotions derived from the service product. Students highly consider other student’s perception of them Where they eat for lunch Where they hang-out during lunch and breaks

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    CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY  IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier  The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer

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    NovayelSeptember 25‚ 2014 It’s More Fun in the Philippines Are you planning to go on a vacation soon? Have you decided where to go? If you haven’t figured it out yet; I can help you with that! I know a great place to visit where you can enjoy and experience the beautiful scenery‚ friendly and happy people‚ and most of all‚ very affordable prices. So pack up your things‚ book a ticket and let’s have fun in the Philippines! First let’s talk about the scenery in the Philippines. It is located in

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    CASE STUDY SOLUTION OF PROFESSOR’ LALU SCRIPTS INDIAN RAILWAY’S TURNAROUND FOR PRODUCTION AND OPERATION MANAGEMENT CASE-1 ‘PROFESSOR’ LALU SCRIPTS INDIAN RAILWAY’S TURNAROUND Summary In December 2006‚ as many as 137 undergraduate students from the universities of Harvard and Wharton gathered to listen Indian Railways minister‚ Lalu Prasad Yadav at Rail Bhavan. These foreign universities had expressed to know how Lalu converted the loss making Indian Railway into Rs. 20 billion profit making

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    they took on mediocre people just to fill slots and then wound up having to pay weeks of costly severance. The big question now‚ asks Mary Hammer shock‚ vice-president for human resources for Silicon Valley’s Blue Martini Software‚ is "how much longer can you get people to do this when the upside has gone away?" .In fact‚ the temps have been the fastest growing sector of employment this year. And they aren’t accounted for as regular employees. This helps companies that use a lot of them‚ like Cisco Systems

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    “Marketing on Blackberry Services in GCC Countries” Submitted by: MD.MAHMUDUL HASSAN Student No: 200823R6203 The Independent Study report has been submitted to the Skyline University College‚ In partial Fulfillment of the Degree: Bachelor of Business Administration (Marketing) April-2011 Acknowledgement I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable

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    In the short stories “The Pedestrian” by Ray Bradbury and “The Fun They Had” by Isaac Asimov‚ the theme demonstrated is that advanced technology can make social interaction less important. In “The Pedestrian” the protagonist Leonard Mead enjoys going for walks‚ while everyone else is occupied with their technology. “In the ten years of walking by night or day‚ for thousands of miles‚ [Leonard] had never met another person walking‚ not one in all that time.” Nobody feels the need to leave their

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