01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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NORTHWEST SAMAR STATE UNIVERSITY Graduate School and Training Academy Calbayog City Course: Master of Science in Information Technology Subject: Client Server Computing Professor: Mr. Donald M. Patimo‚ MPM Student: Riva A. Gatongay CASE STUDIES IN THIN CLIENT ACCEPTANCE The challenge facing the acceptance of Thin Clients is a combination of architectural design and integration strategy rather than a purely technical issue‚ and a careful selection of services to be offered over Thin
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An Analytical Study on Titan v/s Timex with respect to STP and Consumer Behaviour Prepared for: Prof. Subrat Sahu (Marketing Management) By Khushboo Mandot Roll no: 23 SKIPS LETTER OF TRANSMITTAL November 13‚ 2008 Prof. Subrat Sahu Marketing Management SKIPS Dear Sir‚ I have completed the report that you requested. This report examines the differences between Titan and Timex with respect to its segmentation‚ targeting and positioning strategies as well
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practices Ellen F. Goldman Department of Human and Organizational Learning‚ Graduate School of Education and Human Development‚ George Washington University‚ Washington‚ District of Columbia‚ USA 25 Abstract Purpose – The purpose of this paper is to define and then investigate the incidence of organizational leadership practices that encourage a culture of strategic thinking. Design/methodology/approach – Discussions with 400 US healthcare executives attending focused educational seminars
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Case Studies Definition: A case study is an in-depth study of one person. Much of Freud’s work and theories were developed through individual case studies. In a case study‚ nearly every aspect of the subject’s life and history is analyzed to seek patterns and causes for behavior. The hope is that learning gained from studying one case can be generalized to many others. Unfortunately‚ case studies tend to be highly subjective and it is difficult to generalize results to a larger population. Types
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nutrition through removal of unhealthy content (transfats) as well as addition of nutrients through fortification. a. Removal of Transfats Transfats produced during hydrogenation & refining of oil are particularly harmful to health as they can increase bad cholesterol and decrease good cholesterol. During the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids (TFAs) with alterations of metabolism of blood lipids‚ vascular inflammation
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www.hbrreprints.org HBR CASE STUDY AND COMMENTARY Should Cheryl initiate an investigation at her new firm? The CEO’s Private Investigation Four commentators offer expert advice. by Joseph Finder • Reprint R0710A If there ever were a time when a chief executive should commission some quiet snooping on her colleagues‚ this might be it. HBR CASE STUDY The CEO’s Private Investigation COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED
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5. How can the Internet be used to facilitate Telecommuting? Telecommuting‚ is also referred to as ‘telework”‚ this seen as the act of businesses enabling their employee to carry out work from the comfort of their‚ home or a remote area‚ hotel and so forth‚ it is the act of commuting mobile through various telecommunicating equipment’s. To enable employees to get work done more efficiently‚ and rid them of various distractions across the workplace. It rids the company from not meeting their required
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and he tends to spend his recess time either in the classroom or the nurse’s office. 2. How might Ms. Fuentes discuss with Mrs. Andrews and Mrs. Williams social skills characteristics and needs of students with learning disabilities? Ms. Fuentes can discuss with Mrs. Andrews and Mrs. Williams that children with learning disabilities have common characteristic of poor social skills. According to Introduction to Special Education Making a Difference Seventh Edition states‚ “ For the other 75% of
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