OlaCabs is an online cab aggregator based out of Mumbai and among the fastest growing taxi hiring firms in India. Taxi booking facility can be availed through app‚ website or through calls. Olacabs provides different types of cab service ranging from economic to luxury travel. The cabs can be reserved through a web browser or a mobile app. This cab service supports both cash and cashless payment options with Ola money. It claims to clock an average of more than 150‚000 bookings per day and commands
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INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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FABINDIA Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing garments‚ furnishings‚ fabrics and ethnic products handmade by craftspeople across rural India. Established in 1960 by John Bissell‚ an American working for the Ford Foundation‚ New Delhi‚ Fabindia started out exporting home furnishings‚ before stepping into domestic retail in 1976‚ when it opened its first Fabindia retail store in Greater Kailash‚ New Delhi. Today it has over 135 stores across India and abroad
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state line‚ which seems to be narrow and due to this in “SHIVRATRI MELA” and “GIRNAR PARKRAMA” and due to bottle neck at bridge site‚ even pedestrian traffic is difficult to pass from bridge site. Due to this in last “SHIVRATRI MELA” pedestrian traffic stopped and 6 people was died and more than 30 people injured at this Pajnaka Bridge site. So widening becomes necessary for this bridge. Hence we did survey on “SHVRATRI MELA” when traffic is maximum in a year‚ and calculated that how much widening
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Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian
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1. All-in-one stores. With everything from groceries and vegetables to footwear‚ clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing
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format includes Big Bazaar‚ Food Bazaar‚ Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was from Saravana Stores‚ a local store in T.Nagar‚ Chennai. The stores are customized to provide the feel of mandis and melas while offering the modern retail features like Quality‚ Choice and Convenience. As the modern Indian family’s favorite retail store‚ Big Bazaar is popularly known as the “Indian Walmart” On successful completion of ten years in Indian retail industry
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“Competitive Response and Equilibria”‚ Marketing Science‚ Vol Lomax‚ Wendy‚ Hammond‚ Kathy‚ Clemente‚ Maria and East‚ Robert (1996)‚ “New Entrants in a Mature Market: An Empirical Study of the Detergent Market”‚ Journal of Marketing Management‚ Vol Mela‚ Carl F.‚ Gupta‚ Sunil‚ and Lehmann‚ Donald R. (1997)‚ “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice”‚ Journal of Marketing Research. Moustakes‚ C (1999). Phenomenological research methods‚ 6th edition‚ London: Sage Publications
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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S. No. Name of the Scheme Sample project DPR How to Pay 1. NGO &TRUST REGISTRATION 500/-(DOCUMENTATION) 2. NGO AUDIT REPORTS 500/-(DOCUMENTATION) 3. NGO ANNUAL REPORTS 500/-(DOCUMENTATION) 4. CENTRAL GOVT.SCHEEMS –CD 500/- 5. FOREIGN FUNDIND AGENCIES-CD 500/- 6. FCRA ONLINE REGISTRATION 500/- 7. 12 A REGISTRAION 500/-(DOCUMENTATION) 8. 80 G REGISTRATION 500/-(DOCUMENTATION) 9. 35 AC REGISTRATION 1‚000/-(DOCUMENTATION) 10. 35 1& 2 REGISTRATION
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