Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
Premium Brand Branding Brand management
EXECUTIVE SUMMARY There are various aspects that can affect the profitability of an organization. When it comes to bank Non Performing Assets is one of the major factors which can affect the same. So it is main concern for the bank to take it seriously. Most of the banks have their Asset Recovery Departments that deals with the non-performing assets and also with the settlements that arise. The project was done in The Federal Bank Ltd.‚ Chennai Regional Office. It is a Private sector bank
Premium Bank
APJEM Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 8‚ November 2012‚ ISSN 2278‐0629 INVESTOR PROTECTION MEASURES BY SEBI DR. KVSN JAWAHAR BABU*; S. DAMODAHR NAIDU** *Professor‚ KMM Colleges‚ Ramireddipalli‚ Tirupati. **Professor‚ KMM Institute of Postgraduate Studies‚ Tirupati. Pinnacle Research Journals 72 http://www.pinnaclejournals.com ABSTRACT
Premium Stock exchange Stock market Mutual fund
ROLE OF INDIAN WOMEN ENTREPENEUR IN NEW MILLENEIUM (CASE STUDY- LUDHIANA METRO CITY OF PUNJAB) Jagdeep Singh& Poonam Arora Lecturer‚ B.G.I.E.T &B.G.I.M.T.‚ Sangrur INTRODUCTION: - “Women” as Entrepreneurs in India: “You can tell the condition of a nation by looking at the status of its women” - Jawaharlal Nehru. Till the turn of the century‚ man has enjoyed a dominant position. But as technology speeds up lives in the new millennium‚ Women Entrepreneurs
Premium Business Entrepreneurship Management
As a monolithic corporate brand‚ Toyota has been using both product-led communications around specific cars as well as corporate-led communications around themes identified in its Global Vision document. TKM has invested Rs 9 billion in its plant at Bidadi in Karnataka. The joint venture company’s advertising budget has skyrocketed from Rs 140 million in the year 2000 to Rs 430 million in 2003. TKM managing director Atsushi Toyoshima proudly announced that the joint venture (JV) company has
Premium Toyota
Social development which means human development. A social reformer is anyone who advocates for reform of a certain area of society. "Crusader" and "Meliorist" are used as general synonyms for social reformers. Similarly we may observe one of the social reformers in Chitradurga‚ of Karnataka state. The world famous ‘Sri Murugha Math’. Dr. Sri Shivamurthy Murugha Sharanaru is the present president of the Math‚ The purpose of this Sangama is to find solutions to the contemporary problems of society
Premium Sociology Sociology
Introduction What is FDI Foreign direct investment (FDI) in its classic form is defined as a company from one country making a physical investment into building a factory in another country. It is the establishment of an enterprise by a foreigner. Its definition can be extended to include investments made to acquire lasting interest in enterprises operating outside of the economy of the investor. What is Retailing Retailing is a distribution channel function where one organization buys products
Premium Retailing Shopping mall
Executive Summary This paper analyzed the art event of the Edinburgh International Festival that took place in Edinburgh. The impacts generated by the event will be mainly focus on discussing. The materials used in this report are all the secondary data which were found in the online newspapers‚ online databases‚ government official websites and government report. In general it found that Edinburgh benefited a lot from hosting the festival‚ people were attracted by the culture‚ transportation
Premium Edinburgh
Acknowledgments: Firstly‚ we would like to thank Allah for giving us this opportunity and the resources available to do something productive and making us able enough to complete this project. Without His blessings we would not have been able to come this far. Than our sincere thanks to Ma’am Zeenat Jabbar‚ for her help‚ guidance and suggestions throughout the making of this project‚ they have been very useful in making this report. She helped us find new ways of being innovative and
Free Milk
MKTG/114 IBS Center for Management Research Organized Retail Industry in India This case was written by Komal Chary‚ under the direction of Vivek Gupta‚ IBS Center for Management Research. It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2006‚ IBS Center for Management Research. All rights reserved. To order copies‚ call +91-08417-236667/68 or write
Premium Retailing