A Foray into Indian FMCG Industry Wrote by : Saraswat Bhattacharya MBA 090093 Amrita school of business 1. What is FMCG? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware
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Table of Contents Page No 1.0 Introduction 1.1 Problem and purpose 1 1.2 Scope 1 1.3 Limitations 1 1.4 Sources and methods of collecting information 1 1.5 General plan of the term paper 1 2.0 The Decision making process 2.1 Decision making 2 2.2 Rationality in making decision 2 2.3 Importance of decision-making 2 2.4 Limitation of decision-making 2 2.5 Level and types of management decision-making 3 2.6 Ethical issue and decision-making 4
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Vatel International business school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 | An insight to the economic potential of Pakistan in terms of tourism | Table of Contents A General Abstract…………………………………………………….. 3 Heritage Tourism………………………………………………………. 4 Religious/ Spiritual or Pilgrimage Tourism………………………….. 4 Cultural Tourism……………………………………………………….. 4 Adventure or Eco Tourism……………………………………………. 4 Wildlife Tourism………………………………………………………… 5 Sports
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Chapter-3 Religious attractions in mangalore Introduction to Dakshina Kannada / SouthCanara. Dakshina Kannada‚ also called South Canara‚ is a coastal district of the Karnataka state. It is bordered by the districts of Udupi to the north‚ Chikkamagaluru to the northeast‚ Hassan District to the east‚ Kodagu to the south east‚ and Kasara god in Kerala to the south. The Arabian Sea bounds it west. Mangalore is the capital and chief city of the district. There is also the good presence of mountainous
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Consumer Research‚ 22 (December)‚ 314–26. Mano‚ Haim and Richard L. Oliver (1993) “Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation‚ Feeling‚ and Satisfaction‚” Journal of Consumer Research‚ 20 (December)‚ 451–66. Mela‚ Carl F.‚ Sunil Gupta‚ and Donald R. Lehmann (1997)‚ “The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice‚” Journal of Marketing Research‚ 34 (May)‚ 248–61. Meyer‚ Robert J. and Barbara E. Kahn (1991)‚ “Probabilistic Models of
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MANAGING CUSTOMER RELATIONSHIPS 3 CHAPTER 1 MANAGING CUSTOMER RELATIONSHIPS RUTH N. BOLTON AND CRINA O. TARASI Abstract The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues‚ profits‚ and shareholder value are the result of marketing activities directed toward developing‚ maintaining‚ and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying
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INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH MD. MASUD PARVEJ ID: BBA 040301009 Department of Business Administration Northern University Bangladesh NORTHERN UNIVERSITY B A N G L A D E S H INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH Supervised by Abdullah Mohammed Ibrahim
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European Management Journal (2013) 31‚ 1– 15 journal homepage: www.elsevier.com/locate/emj Successful customer value management: Key lessons and emerging trends Peter C. Verhoef a b a‚*‚1 ‚ Katherine N. Lemon b‚1 University of Groningen‚ Netherlands; BI Norwegian School of Management‚ Norway Boston College‚ USA; University of Groningen‚ Netherlands KEYWORDS Marketing; Relationship management; Trends; CRM; Customer networks; Social media Summary In the past decade‚ firms have
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36-44. Lancaster‚ K. (1990) ‘The economics of product variety: A survey’‚ Marketing Science‚ 9(3)‚ p.p.182-206. Marks and Spencer plc. (2012). ‘Marks & Spencer official website’ Retrieved November 28‚ 2012‚ from http://www.marksandspencer.com/ Mela‚ C.F.‚ Gupta‚ S Parasuraman‚ A.‚ Zeithaml‚ V.A. and Berry‚ L. (1988) ‘SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality’‚ Journal of Retailing‚ 64(Spring)‚ p.p.12-40. Ransley‚ J.K.‚ Donnelly‚ J.K.‚ Khara‚ T.N.‚ Botham
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mployee Engagement Survey Enhancing Employee Engagement Agreed. Your employees are happy‚ content at work and always smiling. But are they passionate about their jobs‚ committed to the organization and engage in actions that necessarily work towards cumulative and strategic growth of the organization? Are your employees really an integral part of the organization. It is a proven fact today that organizations need to measure employee engagement strategically. While a satisfaction survey
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