INDIAN ACADEMY OF SCIENCES YEAR BOOK 2013 Postal Address Indian Academy of Sciences C.V. Raman Avenue Post Box No. 8005 Sadashivanagar Post Bangalore 560 080 India Telephone Fax Email Website : : : : (080) 2266 1200‚ 2266 1203 (080) 2361 6094 office@ias.ernet.in‚ execsec@ias.ernet.in www.ias.ac.in Text formatted by Wintecs Typesetters‚ Bangalore (Ph. 2332 7311). Printed by Brilliant Printers Pvt Ltd.‚ Bangalore (Ph. 2341 2455). CONTENTS Page Memorandum of Association . . . . . . . . . . .
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www.business-standard.com INDEX 1) Foodles in the Noodle Bowl 2) HUL`S Marketing Mantra 4M 3) Oiling the Chain 3 5 6 8 11 14 16 19 21 23 26 28 30 32 34 37 40 43 46 49 52 54 55 57 59 26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan:
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Catalogue 2012 Business and Management Sciences and Mathematics Humanities and Social Sciences PHI Learning PHI Learning has the exclusive copyright to all the books listed in this catalogue. Established in 1963‚ PHI Learning is a leading Indian academic publisher. Under the imprint of Eastern Economy Editions‚ the publishing house has brought out more than 3000 titles in a wide range of subjects including engineering‚ sciences‚ management‚ computer science‚ Business/Economics‚ IT‚
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